Issue link: https://viewer.e-digitaledition.com/i/1073724
Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 44 • Outdoor Insight ~ January 2019 outdoorinsightmag.com AS WINTER ROLLS IN WE ASKED consumers for feedback on how they keep warm in the cold. We also asked how eco issues factor into purchasing decisions, and how inclined they are to purchase used gear and to shop at consignment shops. Ninety-five percent say they'd consider buying used gear. Questions regarding hang tags and labels generated interesting results: some respondents focused on garment care, while others used labels to identify material content. Next-to-skin performance fabrics are trending, with respondents reporting that base layer is a key layer in their cold-weather wardrobe. And 78 percent of consumers said that purchasing a garment described as eco-friendly makes them "feel good." n e survey, conducted by MESH01, included 100 respondents, active men and women, aged 18-60, with an average age of 38 years old. CARPE TRENDEM Cold Weather Purchasing When dressing for winter sports do you "layer" your outfit to achieve maximum warmth? If yes, which of these "layers" do you consider most critical? 37% 48% 14% Base layer Mid-layer Outer-layer "Tough question. It really depends on wind conditions, temperature and precipitation. I live in Maine and I never go anywhere without a waterproof layer. Summer or winter. My mid-layer has become very important for regulating heat." Male / 60 "The outer layer is very critical as conditions may change quickly. A proper water and wind repellent layer that can be removed and reapplied quickly is best as conditions and body temperature changes." Male / 47 "Though all are important to make the system work, I focus on the base layer to ensure proper moisture-wicking away from the skin." Male / 48 "The base layer sets the stage for everything else. If you are not warm and protected at the core, you won't be warm or appropriately protected at any other level." Female / 47 "Base layers are most important unless it's extreme weather, then the outer layer is more important – being waterproof or windproof." Male / 38 S E I Z E T H E T R E N D ! TRENDINSIGHT We surveyed 100 consumers. Here is what they told us. 99% YES 1% NO