Outdoor Insight

[ NO: 39% ] [ YES: 61% ] Does the hang tag information or product care label effect your purchasing decision in anyway? "I usually read the label to make sure I'm caring for the garment properly." Female / 30 "I have done my research prior to purchasing the garments. However, I do appreciate the tags confirming my decision and the company taking pride in their product." Male / 38 "If it's good quality I'll take care of it the way it needs to be taken care of so it doesn't matter." Female / 36 "I don't care what the tag says." Male / 27 "I don't read it. Usually I think it is for gimmicks. If I'm at a store I'll talk to someone." Male / 32 "It doesn't affect what I buy. I can figure it out either way." Female / 28 "It usually doesn't provide all the info I look for when making a purchase." Female / 28 "I've never had a tag change my mind or make me think about buying or not buying. I don't think I ever even look at tags before purchasing." Female / 36 "I buy online." Male / 38 "These clothes are going to be beaten on the outside. The washing machine is the least of my concerns." Male / 41 "I look at it before purchasing, but good gear is worth the time needed to care for it." Male / 23 "The hang tags explain some of the key components in the garment." M ale / 25 "Sometimes an outside label is modern and fun. Also, the care needs to be clear as my children and husband also do the wash. If a product will be ruined in the dryer, the tag NEEDS to be clear." Female / 42 "It helps provide information on what is unique about the product and helps in comparison shopping." Female / 35 "It tells me if it would work for my sport." Male / 18 "Knowing the material or mix of materials is important to me - how it is going to feel on my skin, how it needs to be washed, etc." Male / 44 "If it's hard to clean it's not something I want to buy." Female / 19 "Different brands often have different brand names for very similar technology used by other brands. I look at the hang tags to try to understand the specific brand technology and what it provides." Male / 40 "It does affect my decision if it's a brand I'm not familiar with. Just like every product these days, consumers like to know the story." Female / 40 "It helps me determine if there's 'more than meets the eye' to this product, such as additional features that I should be aware of." Male / 39 "I always look at laundering and content." Female / 27 "I am more likely to buy something with Gore-Tex, that is waterproof, and well lined but I do not look at the care label before buying." Female / 29 "I want something that meets my expectations." Female / 38 "I like to know the sourcing of the garments and how it washes. If it's too hard, then I won't buy." Male / 28 Would you be more likely to buy a down jacket if you knew how to launder it? January 2019 ~ Outdoor Insight • 45 outdoorinsightmag.com POWERED BY www.mesh01.com 30% 25% 19% 19% 6% Fabric Technical properties Brand name Style Price Do you buy products that feature UV protection during winter months? What are the most important factors that influence your purchasing decision when buying garments for outdoor sports? 58% YES 51% SOMETIMES 42% NO 44% NEVER 5% ALWAYS

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