Footwear Insight

January / February 2019

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46 • Footwear Insight ~ January / February 2019 footwearinsight.com Hi-Tec Ravus Chill Pull-On 200 WP, $100 "A seasonal addition to the collection for Fall '19, this boot is aimed at providing the retailer and the end user with a versatile, insulated product that's applicable to five months of the season, as opposed to five weeks." LUKE SCHNACKE, VP–SALE AND PRODUCT What works: Rugged and waterproof, this 200-gram insulated boot is easy on and off, with an aggressive, grippy outsole. The sell: Full-grain buffalo leather at the $100 price point offers value. Khombu Waterproof Lola Duck Boot, $80 "In today's environment, a boot that combines great aesthetics and perfor- mance features allows customers to own footwear that caters to all their needs." SUSIE LEVITT, VP–SALES AND BRAND MANAGER What works: The ankle-height water- proof duck boot has sweater detailing on the collar and tongue for added contrast. The sell: The Lola has a 200-gram Thermolite lining of faux fur and a water- proof shell. RAIN T H E B O O T B O O K Kamik Abigail, $79.99 "Built in the USA, the Abigail provides superior traction and flexibility for navigating slushy sidewalks with ease. Plus, the comfortable fleece lining will keep you warm and dry on even the coolest days." CAROLINE PICHE, SENIOR BRAND MANAGER What Works: With a waterproof bottom in the brand's lightweight RubberHe, a fleece lining and a removable faux-shearling-lined insole, the Abigail is a cozy choice for shoulder-season weather. The Sell: The fun flannel upper is stylish and water resistant. Chooka Carolina Chelsea, $65 "Chooka boots are for the woman who doesn't want to compromise her style on a rainy day." STACY CAIL, MARKETING AND ENGAGEMENT DIRECTOR What works: With a matte finish and sophisticated floral print, this waterproof boot takes to the water like a duck. And a memory foam insole adds comfort. The sell: A warm-and-cozy lining makes this a functional fashion pick.

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