Footwear Insight

footwearinsight.com January / February 2019 ~ Footwear Insight • 47 5.11 A.T.A.C. 2.0 8-Inch, $99 "This is the revamp of our best-selling, top-performing professional boot in a duty colorway. We've listened to thousands of end users and injected all of their feedback into this new model." BRENDAN RYNNE, CATEGORY MANAGER FOOTWEAR What works: The next generation of the brand's A.T.A.C. series for safety officers offers more comfort and durability and a more precise fit. The technology has been upped and the price has dropped $5. The sell: Ortholite in the internal cuff adds cushioning, and a dual durometer footbed keeps things comfortable. Bates Maneuver Waterproof Side Zip Boot, $174.95 "Our consumers are seeking comfort fea- tures that are similar to their athletic shoe, typically lightweight mesh styles with a lot of foam under the foot. The reality is that type of footwear won't survive the demands of their job — but this one will. Our boots have everything you need on the outside, plus everything you'd want on the inside." ERIC FRACASSI, DIRECTOR OF PRODUCT DEVELOPMENT What works: Made of leather and abra- sion-resistant nylon, the Maneuver is a durable high performer. The sell: This athletic fit boot has a lining that keeps feet five degrees cooler than the sur- rounding temperature. Reebok 8-inch Sublite Cushion Tactical, $160 "With the Air Force transitioning to the Operational Camouflage Pattern uniform, we wanted to make sure they had this option. Because it is so lightweight, we had several requests for a safety-toe ver- sion with a side zipper." JOHN DUVIC, VP–PRODUCT DEVELOPMENT AT WARSON BRANDS What works: The Sublite's composite safety toe makes it lightweight and its side zipper makes it easier to get on and off. Designed for law enforcement and military professionals, its dual- density midsole provides cushioned comfort and deep grooves in the midsole let the foot move naturally. It also has a MemoryTech Massage Footbed. The sell: Its coyote brown colorway complements the new Air Force uniform. TACTICAL They're built for performance, but the newest generation of tactical boots boasts comfort and clean aesthetics, too.

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