Issue link: https://viewer.e-digitaledition.com/i/1073733
When shopping for boots, how important is an anti-slip outsole to your purchase? 1% 53% 46% Not Important at all Somewhat Important Very Important Comments "I live in a rural location, so I'm just as likely to have to trek gravel and mud as I do retail floors." Female / 38 "Slipping on a hike can have devastating consequences." Male / 50 What features are most important to you when choosing which boots to purchase? 20% Comfort 23% Durability 17% 14% 14% Price Fashion/ Style Waterproof / Water Resistant 13% Insulation/ Warmth What type of stores do you shop for the boots that you regularly buy? 19% Department Store 6% Men's or Women's Boutique 12% 18% Independent Shoe Store 21% 9% Discount Chain 15% Online Specialty Store Online General Merchandise Outdoor specialty Store Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 54 • Footwear Insight ~ January/February 2019 footwearinsight.com WHEN IT COMES TO BOOTS, consumers want them to perform. We asked consumers what they lookfor in their boots, and the results were illuminating. Most respondents said the boots they regularly bought were for function: cold weather boots, rain boots, work boots or hiking boots. (22 percent said they regularly bought fashion boots). Of all the qualities shoppers looked for, durability was the most important. We also asked consumers how much the return process factored into their shopping decisions. A majority (69 percent) said that a given retailer's return policy factors into their purchase. Read on for more insights into what consumers are looking for — and what they're taking back. n The survey, conducted by MESH01, included 118 consumers ages 18 to 60. CARPE TRENDEM Consumers Talk Boots S E I Z E T H E T R E N D ! TRENDINSIGHT We surveyed 118 consumers. Here's what they told us. What types of boots do you regularly buy? 22% Fashion Boots 26% Cold Weather Boots 14% Rain Boots 15% Work Boots 21% Hiking Boots