When shopping for
boots, do you use
the same sizing as
your shoes, athletic
or casual footwear,
or do you have your
feet measured at
the store?
10%
7%
I have my feet
measured
I ask the sales
associate
I use the same
sizing
83%
January/February 2019~Footwear Insight • 55 footwearinsight.com
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Insoles
Traction
cleats
10%
40%
3%
At the
suggestion of the
ecommerce site
At the suggestion
of a sales
associate
On your own Socks Waterproofing
spray
Do not buy
additional
products
"If I'm unsure about the boots, a
store having a final sale policy will
discourage me from buying them
before further research. If I know I like
them, a store having a warranty policy
is very reassuring as well."
Female / 19
"If there is a "no return" policy,
I shop elsewhere."
Female / 56
"In the case of online, I expect free
returns. From brick-and-mortar stores
the return policy isn't as important
because I already know the boots fit
and that I like them."
Female / 37
"For online purchases, this is an
absolute necessity, unless I am
replacing footwear with an identical
pair. When buying in a store, this is still
an important consideration, but not an
absolute must."
Male / 55
"I like to order online, try it on at
home and if not satisfied, return the
product."
Female / 38
"It is really difficult to tell if a shoe is
right for you without wearing it for a
little bit of time. It's nice to be able to
take them home and try them out and
if they don't work, be able to return
them."
Female / 24
(Return policy charts continue on next page)
In general,
does a
retailer's
return policy
factor into
whether or not
you purchase
there?
31%
NO
69%
YES
When buying a pair of boots, do you also purchase...
(check all that apply)
If you
purchased any
of the additional
items, did you
select the
items....?
12%
6%
22%
20%
37%
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