Issue link: https://viewer.e-digitaledition.com/i/1095391
Prices have remained the same POWERED BY www.mesh01.com 61% 15% 24% Prices have increased Prices have decreased What changes have you seen in the price of children's footwear over the past 12 months? Is it important to you to have your child's foot measured when shopping for their footwear? Have you shopped for children's footwear in the past year? Yes No No N/A Yes 59% 41% 68% 30% 15% 19% 24% 5% 3% 28% 6% $35 to $50 $50 to $80 Under $10 $80 to $100 $10 to $20 $100+ $20 to $35 How much do you spend, on average, for children's footwear? What is your biggest concern when buying children's footwear? "Price is our major concern — [our kids] are young enough they will outgrow them before they ruin even a cheap pair of shoes." Female / 35 "Width and comfort. Just because a child is a child does not mean they do not need a comfortable shoe. Most younger children have wider feet... This seems to be an issue." Male / 34 "That they will perform for the purposes intended. Waterproof for rain boots, warmth for winter/snow boots, comfort and flexibility for sneakers, cleats, etc." Female / 47 "Will they last? My boys are rough on shoes. Sneakers, skateboard shoes and snow boots all seem to take a real beating." Male / 39 "That the shoe itself is not cheaply made, affecting the development of their feet and negatively impacting their walking. Quality shoes are extremely important and something I will always pay more for." Female / 37 "Ensuring they support their growing feet." Female / 35 "Cost. Children grow out of things pretty quickly. Plus, my kids are hard on their shoes. I'm lucky if the shoes last six months." Male / 45 "That they will hurt my child's feet." Female / 31 "That they will fall apart too easily. Having two boys, if the shoe falls apart just days after buying them, I am disappointed." Female / 33 "Scuffing on the toes." Female / 35 "My no. 1 concern is durability. I want to make sure they outgrow the shoe, not have the shoe broke down soon after I purchase them." Male / 29 "That the shoes are good quality." Female / 24 "That the shoe is comfortable, because if your child doesn't like the way the shoe feels they won't wear it." Female / 32 "Fit and ease of putting on." Female / 32 "That they are durable and breathable. Little feet tend to get smelly!" Female / 49 "Fits well and appeals to the child." Male / 34 "That the shoes may not be very comfortable for any child when they are walking or wearing them." Female / 38 "That the quality of the shoe matches the price." Female / 43 "The size not being the right fit." Male / 26 2% footwearinsight.com March/April 2019 ~ Footwear Insight • 31