Issue link: https://viewer.e-digitaledition.com/i/1118716
Trend Insight Consumer is a feature within Outdoor Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh01 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. WE ASKED OUTDOOR ENTHUSIASTS TO SHARE their thoughts on the outdoor retail experience, including in-store, online and on social media. Sixty-five percent of survey respondents said they shop for outdoor footwear, apparel and gear online more than six times per year, with 63 percent shopping at an online site affiliated with a brick-and-mortar store. Forty-eight percent said they'd be willing to pay $10 for same-day delivery from an outdoor specialty store. When it comes to social media, Facebook is the channel consumers told us they use the most in following specialty stores, with Instagram a close second. Outdoor consumers also shared thoughts on buying outdoor products on Amazon. (See page 38 for those answers.) And we asked "What makes an outdoor specialty retailer great?" Turn to our back page for those answers. n e survey, conducted by MESH01, included 120 respondents, men and women. CARPE TRENDEM Outdoor Consumers Talk Specialty S E I Z E T H E T R E N D ! We surveyed 120 outdoor consumers. Here is what they told us. How often do you shop for outdoor apparel, footwear or gear online? Do you require a discount on product before purchasing it when you shop in an outdoor specialty store? Are you a member of a loyalty program for any outdoor specialty retailers? How much would you be willing to pay for same-day delivery from an outdoor specialty retailer? 20% 10% 53% 35% 48% 82% 47% 65% 23% 8% 8% Zero Always Yes No Up to $10 Never $10 to $20 Sometimes $20+ More than 6X per year Less than 6X per year TRENDINSIGHT outdoorinsightmag.com 36 • Outdoor Insight • May 2019