4%
POWERED BY
www.mesh01.com
Is your decision about whether
or not to shop at outdoor
specialty stores ever influenced
by online reviews?
How often do you shop at
an outdoor specialty store?
How trustworthy do you
think online review site
ratings of stores generally are?
If you purchase online, is the site
affiliated with your favorite brick-
and-mortar outdoor specialty store?
Do you follow any
outdoor specialty retailers
on social media?
Have you ever purchased
an item online and picked
up in store?
25%
13%
46%
37%
30%
58%
80%
42%
54%
63%
70%
17%
16%
43%
39%
Always Not at all
trustworthy
Twitter
No
No
Yes
Yes
Never Very
trustworthy
Facebook Sometimes
Somewhat
trustworthy
Instagram
Do not
follow
on social
media
More than 6X per year
Less than 6X per year
May 2019 • Outdoor Insight • 37 outdoorinsightmag.com
