Textile Insight

32 • Textile Insight ~ March/April 2019 textileinsight.com POWERED BY www.mesh01.com TRENDINSIGHT From start to finish the people involved in production are treated well and the environment doesn't suffer from production. MALE 32 Unless there is some type of oversight. Most "claims" I see as purely advertising. I need proof that it's "made responsibly" and what that means. FEMALE 31 It could mean anything. Hopefully it means not made in a third world country by children forced to do it. MALE 32 It means that a group of people haven't been subjugated by a manufacturer in order to maximize profits. If the product contains fairly sourced materials, the people making the decisions have ethics. MALE 33 Made with intentions to lessen the carbon footprint and hopefully made in the USA. FEMALE 38 It seems like a made up term. Is there a third-party certification for "Made Responsibly?" FEMALE 38 That the product has care in mind. Care for the environment and those building the brand. MALE 44 It is very vague and hoping to catch all concerns without much specificity. It's like "sustainably grown" in the wine industry. MALE 51 Do everything right. FEMALE 40 It means (or rather it should mean) two primary things: 1) Environmentally friendly 2) With a workforce that is not being exploited. MALE 40 I feel that we all play a part in healing and keeping our planet healthy. That is what it means when a product is " Made Responsibly." It's made in a way that isn't damaging to the planet that we live on and need to keep healthy for many, many more years. FEMALE 36 Every step of the supply chain is understood and the materials are sourced from sustainable sources, all parties involved in the making of the good are treated fairly and there is no harm being done to the planet or people when the product was being made. MALE 29 "Made responsibly" means many things. Not only is the material sustainable but the processing of the material should be too. It should be a sustainable fiber that is dyed/finished in a way that does not contaminate or waste water. "Made responsibly" also extends to the construction. The makers should be getting a fair wage and safe working conditions. FEMALE 29 Are you emotionally invested in your workout attire and footwear? How often do you connect with textile suppliers via a website, social media or directly by phone for fabric-specific information about performance apparel or footwear you own? Is fostering a personal connection to the community surrounding how your clothing and footwear is made becoming more valuable? 61% 33% 6% Once in a while Oen Never In reference to how goods are sourced, what does the term "Made Responsibly" mean to you? No 58% No 45% Yes 42% Yes 55% We surveyed 118 consumers. Here is what they told us.

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