Textile Insight

May/June 2019 ~ Textile Insight • 31 textileinsight.com POWERED BY www.mesh01.com Has the ability to provide personal fitness data when purchasing activewear or footwear become more of a priority compared to conventional performance attributes like wicking? How important is owning product that features the latest technology compared to the past? 5% 64% 31% Less important More important e same If you are in a competitive situation, every percent improvement counts. MALE 52 As long as the new technology enhances or improves what is currently being offered I think it's important. FEMALE 40 Technology gives us more added benefits every year, to stay in peak form, you need the latest. MALE 24 I feel that you would need to keep up with products others were using just to at least have the same advantages as them. FEMALE 36 I've learned new isn't always better. More focused on quality, performance and value. FEMALE 41 When it comes to running shoes, I find that keeping up with the latest technology has made a big difference in which shoes I choose to run in. Any improvement to cushioning, stability and quality is a plus in my book. FEMALE 45 Sometimes the latest technology doesn't have the same feel as previous technology. FEMALE 23 Assuming the latest technology represents an improvement then I'd prefer to benefit from the product's advancement. MALE 41 To me, new technology helps when it makes the apparel more comfortable and functional so it has always been important but some new technologies are a fad and don't really work so they have to withstand testing and time. FEMALE 23 I like to own products that are decidedly better than past products. FEMALE 23 Sometimes technology can provide performance advantages, but I've seen "improved technology" used in the wrong context leading to decreased performance. MALE 46 Depends on the product, but personally I'm trying to reduce speed on the consumption treadmill. MALE 35 I can use a watch for personal fitness data, while still wearing clothing with wicking. MALE 24 Yes, because you need the personal data to create these new innovative products. Maybe someone needs more than just a wicking fabric. MALE 45 The new technology is nice but doesn't always outweigh the way some older performance activewear is. Technology doesn't always make stuff like wicking material better. Now that would be worth the change. FEMALE 43 Wicking and stink-free clothing is the greatest of inventions during my time as a runner. I have definitely purchased clothing for those two reasons specifically. FEMALE 45 Sometimes too much data is not a good thing and you just want something that's comfortable and works. FEMALE 25 Losing past innovation in favor of new is ridiculous and smacks of corporate ignorance. Something like wicking properties, which have become essential rather than special, should always be available. New additions like movement tracking or HR detection are just part of the evolution in footwear technology. Humans didn't start walking upright only to stop bathing. MALE 32 It's nice to know, but if I had to choose, I'd rather know conventional performance attributes and decide for myself if it's right for me. FEMALE 23 I will tend to buy more items if they are both wicking and breathable. MALE 22 I want the activewear to be functional and durable. I don't really care about fitness data from my clothes and shoes. FEMALE 43 In my opinion, activewear doesn't have to be "smart." You can separate out the smart tech from the activewear (at least for soccer and running). I don't care that much about integrating the two. In fact, it is sort of a negative because then you are tied to a specific piece of activewear instead of different clothes with your same watch or wrist band or whatever. MALE 40 See the complete list of consumer comments at trendinsightmag.com No 58% Yes 42%

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