Issue link: https://viewer.e-digitaledition.com/i/1124455
Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@ mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. 30 • Textile Insight ~ May/June 2019 textileinsight.com Survey questions on the following pages explore the relationship consumers have with their clothing and footwear. For example, customization is a huge industry trend, however shopper interest in purchasing "customized" items, and/or making their clothing and footwear unique in some manner, is borderline "enthusiastic;" 51 percent were very interested in "customized" product; just 39 percent would take advantage of an opportunity to embellish or personalize product. On the other hand, our survey participants do align themselves with a growing trend toward being invested in how and where product is made. Specifically, 55 percent of participants reported being more interested in fostering a personal connection to the community surrounding how product is made. Consumers' relationships with technology are also significant. Technology remains a driver in purchasing decisions yet smart textiles and data generating tech may have hit a speed bump. Survey participants' verbatim replies provide a deeper understanding of purchasing habits and decision-making. n e survey, conducted by MESH01, included 118 respondents, men and women active in sports and outdoors, ages 18 to 60. CARPE TRENDEM Getting Personal with Performance S E I Z E T H E T R E N D ! TRENDINSIGHT We surveyed 118 consumers. Here is what they told us. How interested are you in purchasing apparel and footwear that is "customized" specific to your needs? If offered, would you take advantage of an opportunity to add embroidery or embellishments to a performance garment or footwear? Do you own footwear that you had a hand in personalizing either online or on site? If yes, how likely would you be to go through the customization process again? 3% 20% 10% 46% 41% 17% 51% 39% 73% Not Interested at all Yes Not likely at all Somewhat Interested Maybe Somewhat likely Very Interested No Very Likely No 75% Yes 25%