Issue link: https://viewer.e-digitaledition.com/i/1144024
Do you specifically seek out garments made with multi-functional fabrics to fit your lifestyle needs? Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766- 0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Convenience, longevity and a dose of wellness are the ticket when it comes to wardrobe choices based on this month's survey results. Performance textiles touted as multi- functional and durable are top of mind for our consumer respondents, who also show enthusiasm for apparel made with textiles that oer attributes such as skin care. Also notable is increased vigilance when it comes to wearing clothing that oers insect repellency (66 percent) and clothing with UV protection (55 percent). Very interesting are respondents' terminology preferences: 97 percent say they have heard of "ocean plastics pollution," while only 32 percent say they are aware of "microber pollution." e catch-all phrase that most resonates with active outdoorists shopping for tness items is "Performance," narrowly beating out "Functional," and far outdistancing "Fashionable" and "Technical," and leaving "Ultra" nishing last. n e survey, conducted by MESH01, included 175 respondents, men and women active in sports and outdoors, ages 18 to 59. CARPE TRENDEM How Performance And Fashion Impact Apparel & Footwear Purchases S E I Z E T H E T R E N D ! TRENDINSIGHT We surveyed 175 consumers. Here is what they told us. What percentage of your current workout wardrobe transitions easily from sport to street wear? Which of these longevity characteristics resonate the most when you're are shopping for apparel? 10% 23% 37% 30% 6% 68% 4% 22% Less than 10% Good for 50 washings 10%-25% Durable 26%-50% Colorfast + 50% Won't wear out No 37% Yes 63% I'm a busy mom who works full time. I need to be able to hit the ground running as soon as I am done working out. Female 37 I am always working out in the middle of my day so I need to be able to be in public in my workout gear. Female 43 I pretty much live in running clothes and don't care. Female 31 I love clothes that are comfortable and can be dressed up with little effort. Female 38 My shorts are the only piece of workout clothing I don't use casually. Male 26 I like the word Durable. To me it says that it will last. That it can handle wear and tear. Female 44 I would expect way more than 50 washings from most garments. Female 48 When I buy something, I want it to last for years. Female 31 Durable tells me I can work out hard and push myself without worrying that my apparel is going to tear at the seams and embarrass me. Female 38 46 • Textile Insight ~ July/August 2019 textileinsight.com