Issue link: https://viewer.e-digitaledition.com/i/1144024
POWERED BY www.mesh01.com See the complete list of consumer comments at trendinsightmag.com Are you interested in apparel made with textiles that offer wellness benefits such as skin care? Are you more vigilant about wearing clothing that offers insect repellency than you were 5 years ago? Are you more vigilant about wearing clothing that offers UV protection than you were 5 years ago? What catch-all term resonates the most when shopping for active apparel and footwear? Ultra Technical Fashionable Functional Performance 1% 3% 8% No 68% Yes 32% No 22% Yes 78% Have you heard of microfiber pollution? I think everyone likes having soft healthy skin. If this was something that was already in the clothing that would be a positive and appealing factor, especially with socks. Female 38 That seems silly and froufy. Female 31 That sounds like an awesome idea. Female 31 Interesting concept, how will it continue to work after washing? Female 51 I especially like something that has SPF ratings. Female 34 That's just weird. Female 48 If they are natural/organic. I'm not interested in chemicals. Female 48 Any added benefits to protect my skin is a plus. Female 44 I've begun to notice that there are new advances in Apparel these days and I pay more attention to it. Female 44 Climate change & ozone depletion. Need I say more? Female 37 We all die someday somehow. Male 27 All clothes offer enough UV protection in my opinion. If I'm going to be out all day, I'll wear sunscreen. Male 38 I probably should be. Female 25 As I get older I realize the importance of staying out of the sun. Female 31 Yes, I have heard of it but it does not seem to be being very widely discussed. Female 38 Shedding from synthetic apparel is particularly problematic. They are tiny fibers that get stuck inside sewage treatment plants that can't filter out the microfibers. Female 33 I do prefer clothing that is made from sustainable materials and does not contribute to environmental degradation. That is something that I would be willing to pay slightly more for, within reason. Female 37 No 3% Yes 97% Have you heard of ocean plastics pollution? It's horrifying! I read an article that if things don't change within 10 years there will be more plastic in the ocean than fish! I would totally support a complete ban on single use plastics! Female 37 Yes, and I am doing more and more to do what I can to reduce plastic pollution. Female 34 It's going to kill us all before we realize it. Plus, we already eat plastic because of it. Male 27 When shopping for active apparel and footwear which factors inspire you? (In order of importance) Eye Catching Design & Color 1 Price 2 New Technology 3 Uniqueness 4 Brand 5 New Look 6 42% 45% No 34% Yes 66% No 45% Yes 55% textileinsight.com July/August 2019 ~ Textile Insight • 47