POWERED BY
www.mesh01.com
If you shop online, is the site affiliated
with a brick and mortar store?
If yes, do you buy online and
pick up in the store?
38%
45%
Yes No
What would compel you to buy a product from a new athletic apparel brand?
29%
59%
67%
78%
Retail Sales staff
recommendation
Style Friend or social media
recommendation
Good price
In the past year, have you
purchased a product from an
athletic footwear or apparel brand
that is new to you or that you were
not very familiar with?
What would compel you to buy a product from a new athletic footwear brand?
31%
46%
61%
69%
Retail Sales staff
recommendation
Style Friend or social media
recommendation
Good price
Selected Comments
Why buy online if you are going in the store?
Female 33
Sometimes when it results in a waived shipping fee
and/or faster delivery. Male 31
Sometimes, if I'm going to be near the store or can
save on shipping. Female 32
Which best describes how you shop?
14%
17%
1%
15%
35%
10%
8%
Online 5 or more
times per year
Both, more in store
than online
Online less then
5 times per year
Both, equally split
between in-store
and online
Both, more online
than in-store
In-store 5 or more
times per year
In-store less than
5 times per year
Yes
53%
No
47%
Yes
62%
No
38%
TRENDINSIGHT
We surveyed 144 consumers. Here is what they told us.
32 • Footwear Insight ~ January 2020 footwearinsight.com
