Footwear Insight

June 2020

Issue link:

Contents of this Issue


Page 25 of 31

TRENDINSIGHT We surveyed 312 consumers. Here is what they told us. 26 • Footwear Insight ~ June 2020 Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or With most areas of the country open or soon to open to shopping, stores are looking to see how consumers will behave. We surveyed 312 shoppers ages 18 to 60 about their expected buying behavior. Most shoppers (58 percent of our respondents) have yet to make it back in to their local footwear independents. But there's some good news for shops: 79 percent of consumers say the measures they've seen in stores say that the safety measures they witnessed were "the right amount." And of consumers, 63 percent said they planned to shop in-store with the same frequency they did before the pandemic. n CARPE TRENDEM THE SURVEY: Shopping After Shutdown S E I Z E T H E T R E N D ! Have retail shops reopened to some degree in your area? If you answered "yes' or "never closed," have you started shopping at your local footwear retail establishments? Did the safety measures seem to be… 12% 87% YES NO NO The survey, conducted by MESH01, included 312 respondents, men and women, with an average age of 35 years old. *1 Percent Never Closed YES THE RIGHT AMOUNT INSUFFICIENT EXCESSIVE 79% 10% 11% 58% 42%

Articles in this issue

Links on this page

Archives of this issue

view archives of Footwear Insight - June 2020