TRENDINSIGHT
We surveyed 403 consumers. Here is what they told us.
Trend Insight Consumer is a feature within Textile Insight that delivers
research conducted on the MESH01 Platform. MESH01 collects
data from a select panel of sports enthusiasts. For information
on the Mesh1 Platform, contact Brian Bednarek at 603-766-
0957 or brian.bednarek@mesh01.com. For more information on
Trend Insight Consumer and how your company can participate,
contact Jeff Nott at 516-305-4711 or jnott@formula4media.com.
As summer heats up, consumers are getting
out and getting active — and they're looking to
stay that way. Mesh01 surveyed 403 active U.S.
consumers ages 18 to 60 to see how the COVID-
19 crisis had affected their workout habits. Of
respondents, 48 percent have increased their
activity levels during the pandemic, and more
than half said they planned to continue their
elevated levels aer the crisis passes. In what's
good news for shops, 69 percent of shoppers
said they planned to make footwear purchases
to support their new endeavors. n
CARPE
TRENDEM
Running Fitness
Walking
Cycling
At-home
traditional
workouts
At-home
subscription
based
training
Yoga
Tennis
Other
Trail running,
strength training,
pickleball, rowing,
basketball, fishing
71%
48%
12%
4%
35%
9%
52%
69%
36%
75%
16%
35%
6%
19%
Increased
Remained the same
Decreased
I will decrease
my participation
I will increase
my participation
I did not change
my level of participation
as a result of
the health crisis
I will plan to
continue with my
current level
What sport or individual fitness activities have you
been participating in over the past few months?
Did your participation in those activities
change because of the health crisis?
Do you believe your participation in
those activities will continue at the
same level after health crisis?
40%
SEIZE THE TREND!
THE SURVEY:
Activity Levels and
Purchasing Decisions
in the COVID Era
and Beyond
30 • Footwear Insight ~ July 2020 footwearinsight.com
