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I DO NOT HAVE
A GYM OR
FITNESS STUDIO
MEMBERSHIP
MAYBE
I plan to
buy new
apparel
I plan to
buy new
accessories
(insoles, socks,
headphones,
hydration
pack, etc.)
I plan new
equipment
(bikes,
weights,
training)
I plan to
buy new
footwear
I have no
plans to buy
anything
new at
this time.
I have
already
purchased
online
through my
local store
I have
already
purchased
online via an
e-commerce
site
52%
38%
29%
69%
15%
19%
25%
Have you assembled a shopping list to align with your
changes in your sport or individual fitness activities?
Do you specifically seek out garments made with
multifunctional fabrics to fit your active lifestyle needs?
What percentage of your current workout wardrobe
transitions easily from workout to streetwear?
What catch-all term
resonates the most
when shopping for active
apparel and footwear?
Are there new terms
that now resonate when
shopping for active
apparel and footwear?
less than 10%
Performance
Protective
10%-25%
Functional
Anti-microbial
26%-50%
Fashionable
Anti-Viral
51%-75%
Technical
Safe
76%-100%
Ultra
I have not
heard of any
new terms
Sustainable
8%
19%
13%
1%
5%
8%
7%
44%
33%
50%
34%
24%
32%
14%
28%
9%
YES
NO
NO
NO
YES
YES
14%
86%
35%
52%
13%
If you have a gym or fitness studio membership, will you return
once they can reopen?
Have the changes in your workout routine been affected by
the closing of the gyms or fitness studios during the crisis?
48%
30%
22%
footwearinsight.com July 2020 ~ Footwear Insight • 31
