sportstylemag.com
March 2021 ~ sportstyle 13
LUXE ACTIVE COR
Cor's eco-luxury activewear is "100 percent
ethically made by hand in Los Angeles,"
according to the brand. Designed for
medium and high impact activities including
cycling, yoga and running, Cor's made-
to-order garments are crafted with deeply
saturated colors and digitally printed pat-
terns (airy clouds, ombre stars) to make
pieces stand out. Each one is laser-cut for
the perfect fit and use bonding technol-
ogy for seamless integration and made for
movement. Asha Kai, Cor's CEO, says that
the brand's "zero-waste/zero-inventory
model challenges the traditional manu-
facturing status quo, reducing its carbon
footprint by 95 percent and avoiding the
use of chemical-based washes or water."
Kai further explains that the 100 percent
waterless production process relies on durable
laser bonding and ultra-fine hand-stitched
detailing rivaling the most elite couture. "It
is a lean, digitally-based production model
in which peerless performance meets lasting
quality — and removes the need for a middle
man in the sales process."
Started in February 2021, Cor is a sister
company of Ultracor, which is billed as luxury
activewear embodying high-performance
technology. Ultracor pieces including the
Hypersonic Luna Bra employ compression
technology, which improves motion, oxygen-
ation to the muscles and promotes blood flow
to enhance overall performance.
Cor
Galaxy
Scoop
Neck
Bra
&
Legging
Cor
Ombre
Stars
Scoop
Neck
Bra
&
Legging
