sportstylemag.com
March 2021 ~ sportstyle 15
EVERYDAY ACTIVE
HEADSWEATS
Known in running circles for its performance
hats and accessories, Headsweats now aims to
be a player in apparel. 2021 marks the launch
of Headsweats' new Active Line, a women's
collection of long sleeve tops, singlets and Eco
Ultra Bands all made with Repreve fabric,
plus also leggings and tanks.
"We are making our way towards our goal
of offering 100 percent recycled products,"
notes Magui Martinez-Pena, Headsweats
sales manager. The company began using
Repreve two years ago in performance tees
and cycling caps.
"We got the idea to display the number of
bottles used in each individual shirt promi-
nently on the back" which has been successful
in that it "translates a large-scale effort into
a personal, tangible reminder of each indi-
vidual's contribution to sustainability," says
Mike McQueeney, president of Headsweats.
McQueeney considers sustainability a part
of the brand's DNA, with a 100 percent ver-
tically integrated manufacturing facility in
El Salvador fit with solar energy panels, an
advanced water recycling system and biomass
energy production. "Sustainability is a big
deal. It helps drive our business decisions," he
explains, "as more big name brands take the
sustainable approach, it feels genuine from
the environmental standpoint." l
Women's
Active
Line
from
Headsweats
Women's
Active
Tank
from
Headsweats
