Issue link: https://viewer.e-digitaledition.com/i/1384412
We surveyed 284 consumers. Here is what they told us. I t's no secret that participation in outdoor activities is up. Not surprisingly, our most recent survey of active, outdoorsy adults confirms this. What does this mean for the shopping and purchasing decisions of these outdoor participants? e charts on these pages offer a glimpse. Walking, hiking, running/trail running and camping are the top activities the outdoor consumers we surveyed have been participating in and intend on participating in this summer. Sixty-six percent of these survey respondents say they plan to purchase outdoor footwear this summer, with 64 percent planning to buy outdoor apparel. irty-seven percent say they will consider purchasing from new brands at lower prices. Overall, consumers told us that price and style will be the main factors in determining their purchases. at's just the start! Read on for more. n e survey, conducted by MESH01, included 284 respondents, men and women, ages 18 to 60 who identify themselves as active and outdoors. Outdoor Participation & Shopping Behavior S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within Outdoor Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. If you answered YES, which activities did you increase your participation in? Did your participation in outdoor activities increase during the pandemic? YES 64% NO 27% REMAINED THE SAME If you answered NO, do you anticipate taking part in any of the below outdoor activities this summer? If you answered, REMAINED THE SAME, do you anticipate taking part in any of the below outdoor activities this summer? Rock Climbing Rock Climbing Rock Climbing SUP SUP SUP Mountain Biking Mountain Biking Mountain Biking Road Biking Road Biking Road Biking Back- Packing Back- Packing Back- Packing Trail Running Trail Running Trail Running Kayak/ Canoe Kayak/ Canoe Kayak/ Canoe Running Running Running Camping Camping Camping Hiking Hiking Hiking Walking Walking Walking 11% 14% 34% 32% 26% 49% 21% 66% 35% 74% 74% 12% 12% 36% 44% 32% 28% 36% 48% 60% 72% 92% 9% 29% 45% 53% 43% 60% 45% 71% 74% 81% 86% YES 64% NO 27% 9% REMAINED THE SAME 9% 30 • Outdoor Insight • July 2021 outdoorinsightmag.com TRENDINSIGHT