Footwear Insight

Do you shop at single brand-specific stores? Have you ever gone into a store to try on your footwear and then left to purchase that same item online at a site not affiliated with that store? 38 • Footwear Insight ~ July/August 2021 textileinsight.com TRENDINSIGHT If yes, what are your top reasons? If yes, what motivated you to not make the purchase at the store? YES YES NO NO 53% 42% 47% 58% In general I like stores that are not brand- specific, but occasionally a store for a brand I enjoy will have a great sale. Male 42. I like that brand. Female 44 Knowledge. Female 45 Selection of apparel available at the store. Male 40 If I want the latest of a specific brand. Female 37 I like the brand and am guaranteed a variety of shoes. Female 52 Sometimes the single-brand stores have exclusive sales or they have items that aren't in stock anywhere else. Female 32 Better sizing and color selections. Male 38 They can provide more info about the specific brand. Female 41 Good prices and loyalty program. Male 41 Might be cheaper to get directly from that brand. Female 44 I like single-brand stores because they usually have a larger selection of that particular brand, plus they will have accessories and clothing that will match/ accompany the shoes. Male 38 I shop online at a particular brand site to get a look at newly released merchandise. Female 58 They are sure to have what I'm looking for. Female 40 Best brand expression, clearer messaging. Male 31 Exclusive items. Female 32 They always have exactly what I'm looking for. Male 39 Better selection of clearance/previous season shoes. Male 37 Usually only when I am walking around outlet malls will I visit Nike, Adidas, etc. I will usually not make a special trip to a brand specific store for any other reason. Female 40 The sizes or styles available at the store did not match what I needed. But once I saw what I liked, I ordered them online. Male 31 I thought I could get a better price elsewhere. Female 32 Products were not available in my size. Female 45 I would typically find the same shoe cheaper online. Female 32 I changed my mind. And it was easier to just purchase it online instead of driving back to the store. Female 24 It was available cheaper online, but I wanted to check the fit. Male 44 If I find an item that I like, I always check for the same item online to see if I can find a better price. And I usually do. Male 35 Price and employee attitude. Female 32 No having the right color selection. Male 50 I found a better price in my size, and there's more color assortment online. Female 38 Their customer service was horrible. Female 40 Online discounts were not offered in store. Male 29 Pressure selling by stores of extras or a membership. Female 33 The salesperson was recommending I don't get the shoe that at the end of the day I liked more. Female 28 The employee wasn't helpful. They did not help us even though we had been waiting our turn. Female 48 Price. If it's close, I'll pay the extra. But if it's a lot [more], then I order. Male 57

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