22 • September 2021 sportstyle • sportstylemag.com
New Customers, New Ideas.
Ridgefield Running Co.
Darien Running Co.
M
ore consumers in the Nutmeg State, like many
locales, are moving around outside since the start
of the pandemic, sparking greater interest in a
wider range of footwear styles for running and walking. is
trend includes greater interest in trail shoes for customers who
have discovered the region's local trails, says Megan Searfoss,
owner of Ridgeeld Running Co. and Darien Running Co.
in Connecticut.
And customers at the CT-based run specialty shops are asking
for specic shoes in-store aer spending time researching them
online, including on the run shops' online store that opened
in 2020.
"People want to move outside, many for the rst time, or
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l Key Issues Impacting Specialty Run Retail
