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Would you pay more for active apparel
or footwear described as having some
sort of antimicrobial attribute?
How do you search for information on make and
materials used in your activewear and shoes?
(Select all that apply)
Textile ingredient
brand's website
Google Apparel or footwear
brand's social media
QR code on product
When purchasing new apparel or
footwear, how often do you check
the country of origin where that
item was made?
Having become more aware of antimicrobial
treatments and fabrics during COVID-19,
have you continued to incorporate these
protective textiles in your purchasing
decisions for apparel?
What catch-all term resonates the most with you when shopping for apparel and footwear?
Does knowing that you can trace a
product's manufacturing and material
content make you more likely to be loyal
to that brand?
Technical Antimicrobial Sustainable Functional Performance Fashionable
60%
60%
20%
20%
40%
55% 45%
64%
13%
23%
Yes
Yes
Yes
Somewhat
Occasionally
Always
Never
No
No
No
34%
81%
47%
23%
3%
6%
11%
35%
41%
4%
September 2021 • 47 sportstylemag.com • sportstyle
