sportstyle

Norrøna is introducing purpose-built prod- ucts for big mountain freeride ski touring and mountaineering built to withstand all weather conditions. "Skiers are pushing their limits further than ever before and requiring products with pre- mium fabrics, quality, fit and functionality to meet their needs. In keeping with our design philosophy, loaded minimalism, the upcom- ing fall collection features both commercial and unique products that are optimized for protection, breathability, durability, versatility for whatever the mountains dish out," said U.S. sales manager, Adam Chamberlain. "With outdoor participation rates at an all-time high, we are excited to expand our product offerings across multiple collections, while simultaneously leading with a truly minimized environmental footprint for every style." Norrøna's lyngen collection is engineered for functionality, breathability, weight and flexibility for ski touring. The all-new lyngen Gore-Tex Active Jacket ($649) is Norrøna's most breath- able, lightweight weatherproof jacket developed for ski touring. The front and underarm area are made with Gore-Tex Active Shakedry, a technology that eliminates the face fabric, pre- venting the absorption of water to maintain comfort during high-intensity activities. The hood, shoulders, upper arms, and bottom hems are built with 30D Gore-Tex Active recycled nylon fabric for ultimate breathability. In the brand's lofoten assortment, character- ized by its signature design of bold colors and innovative freeride features, the addition of the lofoten Thermal Pro Hood ($199) for men and women is a highlight The versatile, half-zip mid- layer features Polartec Power Grid in the back, stomach area, underarm and hood for excellent moisture-wicking properties. The unique grid design structure reduces fabric weight while increasing warmth and compressibility. Appalachian Gear Company: Purpose-Built Appalachian Gear Company co-founder John Gage says that the NC-based brand's entry into the market in 2016 aligned with a growing consumer awareness of corporate values, processes, and designs. As part of a smaller "cottage" industry, the brand has been able to design "purpose-built" products, rather than one- size-fits-all. "We are seeing that experienced and new outdoor adventure enthusi- asts are looking for companies that mirror their values. That includes a growing concern for sus- tainability because of the significant increase in awareness of microplastics, as well as human rights issues associated with some of the emerging global econo- mies," he said. Case in point: In 2022 App Gear Co. will ® S u p p o r t M a d e C o m f o r t a b l e Cadence® Insoles provide a unique combination of contoured support with enhanced shock absorbing comfort under the heel and forefoot. Cadence are "Support Made Comfortable". Contact us at info@cadenceinsoles.com with questions and complimentary samples • Assorted profiles and flexes to choose from • Exclusive in-store only models available • #1 seller for many retailers, podiatrists, pedorthists, and other medical professionals • No minimums, free pairs for referral sources, satisfaction guarantee, drop shipping, and more Norrøna Lyngen Gore-Tex Active Jacket, $649.

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