Footwear Insight

36 • Footwear Insight ~ May/June 2022 footwearinsight.com We surveyed 312 consumers. Here is what they told us. Spring & Summer Shopping Expectations C onsumers are ready to buy new shoes this spring and summer, and they anticipate spending the same amount as usual, according to our recent survey of 312 "active" consumers, aged 18-60. Of those we surveyed, nearly 90% anticipate buying new footwear for themselves this spring and summer. e majority (64%) expect to buy 1-2 pairs. Sandals and running shoes are the two types of footwear consumers say they are most likely to buy this season, followed closely by casual/comfort shoes and walking shoes. While there is a lot of buzz about price pressure and rising prices, the overwhelming majority of respondents (72%) say they expect to spend "the same as usual" on their footwear this season compared to similar purchases in the past. However, if prices rise, 57% say they will "buy less shoes." When it comes to supply chain issues being felt by the consumer, less than 50% tell us they have been personally impacted by inventory issues when looking for footwear to buy. In instances when consumers were unable to find their "first" footwear choice, 52% say their next step was to "buy a similar alternative style." On the sustainability side, we asked about "take back" programs, where a brand accepts shoes back at their "end of life" to recycle them. Would consumers be more likely to purchase from a brand offering a take back program? Yes, to the tune of 83% of respondents — with 61% saying they would expect a discount in the process. n is survey conducted by MESH01 included 312 respondents, active men and women ages 18 - 60 years of age. Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. No 3-4 pairs Place an order for delivery sometime in the future No Maybe 5+ pairs Buy a similar alternative style instead Yes 1-2 pairs Skip making the purchase altogether Yes Do you anticipate buying new footwear for yourself this spring and summer? If yes, how many pairs of new shoes do you expect to buy for yourself this spring/summer? 1. COMFORT 2. STYLE 3. PRICE 4. UTILTY 5. BRAND NAME When choosing shoes for all- day wear, which traits are most important to you? (1 being the most important) You probably have read about "supply chain" issues impacting the availability of some products. For example, when shopping for a footwear brand or style that you would expect to be available at a brick-and-mortar store, but was out of stock. Has this personally impacted you? If yes, what was your next step? 89% 64% 18% 46% 1% 32% 31% 54% 10% 4% Same as usual More than usual Less than usual How much do you anticipate spending on new footwear for yourself this spring/summer compared to purchases in the past? 4% 72% 24% 52%

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