Issue link: https://viewer.e-digitaledition.com/i/1468647
footwearinsight.com May/June 2022 ~ Footwear Insight • 37 Other Donate No No No Offer to help find that particular brand/style for you Toss in garbage Resell Yes Yes Yes Find an alternative item (different style or brand) 1. RATING / REVIEW ONLINE 2. FRIENDS / FAMILY RECOMMENDATION 4. RATING / REVIEW IN AN ARTICLE 3. DISCOUNT 5. SALES ASSOCIATE RECOMMENDATION 7. IN-STORE MERCHANDISING / SIGNAGE 6. ADVERTISING 8. SOCIAL MEDIA INFLUENCER Powered by www.mesh01.com Does a footwear brand's sustainability commitment/ reputation impact whether or not you purchase from them? What type(s) of footwear are you looking to buy this spring/summer? What do you generally do with your shoes when they reach their end of life? When you go to the store or go online to buy new footwear, do you normally have a brand in mind to buy before starting to shop? If you go to a brick-and mortar store with a specific brand or style in mind to purchase and the brand or style is not available, what would you most want the salesperson to do? Would you be more likely to purchase from a shoe brand that offered a "take back"program where they recycle your shoes for you after the shoes have reached their end of life? When shopping for your new footwear, do you shop at single brand stores? If the price of footwear rises (due to supply chain or other reasons), will that impact your purchasing plans? If yes, would you expect a discount? What type of recommendation/suggestion would make you most likely to purchase footwear from a brand you have never purchased from before? (1 being the most important) 2% 83% 61% 16% 51% 9% 17% 39% 84% 49% 29% 60% I will buy the same amount of shoes if prices are higher No No Fashion Boots Dress Shoes Casual comfort shoes Work Shoes/ Boots Fashion Sneakers Running Shoes Hiking Shoes/ Boots Walking Shoes Sandals/ Flip Flops Somewhat Sometimes I will buy less shoes if prices are higher Yes Yes 57% 28% 38% 38% 26% 19% 5% 13% 16% 23% 26% 35% 45% 55% 66% 70% 44% 44% I will buy more shoes regardless of price