POWERED BY
Do you like to have additional styles or colors presented to you by the sales associate?
Do you have your feet measured or assessed with a foot scanner for proper fitting?
I was offered but
declined
I prefer a foot
scanner if available
I was not offered
nor did I request
to have my feet
measured
I have my feet
measured with
a traditional
measuring device
26%
19%
13%
42%
When shopping for footwear in a brick-and-mortar store...
What's the one
in-store element that
makes the biggest
impression on you?
A good and
thorough fitting
Extra Touches
(offering a drink)
Brand and
product
assortment
Easy and
intuitive displays
Thoughtful
product
recommendations
3%
4%
5%
7%
18%
14%
21%
19%
Pricing
25%
18%
32%
35%
n 2021 n 2022
Did your preference shift towards more casual/comfortable
footwear in the 2+ years since the pandemic began?
As pandemic restrictions have lifted
and events and work (in some cases)
have returned to in-person, have your
choices in footwear style shifted at all?
More casual
Choices have become
MORE focused on
style/fashion in
the past year
Less casual
Choices have become
LESS focused on
style/fashion in
the past year
Stayed the same
Choices
stayed
the same
46%
21%
4%
12%
50%
67%
YES
45%
YES
77%
NO
23%
NO
55%
I love when they bring me new
ideas. Sometimes I would have
never thought to try on another
style or color of shoe and then
I love them! Female 47
But only aer I request other
options. Male 55
I like if they show me options.
I don't like it when they spend
their time trying to upsell. Male 43
footwearinsight.com July/August 2022 ~ Footwear Insight • 19
Selected Comments
