Issue link: https://viewer.e-digitaledition.com/i/1486062
18 • Footwear Insight ~ November/December 2022 footwearinsight.com Wrightsock 18 • Footwear Insight ~ November/December 2022 footwearinsight.com ESSENTIALS WRIGHTSOCK Standout Product: Run Luxe Sock MSRP: $15 Tech Details: Each moisture-wick- ing pair is craed from two bottles of post-consumer recycled plastic, cushioned throughout for comfort, has a seamless toe, contains a deep heel pockets for a great fit and fea- tures a breathable mesh upper to keep feet cool. Hero Quotient: "Wrightsock is excited to be leading the charge for sustainability in the run channel. e Run Luxe is our high perfor- mance, affordable, and sustainable sock with mass appeal that we are proud to be making here in the USA." – Joey Wrightenberry, president, Wrightenberry Mills, Inc. MUDGEAR Standout Product: Merino Wool Ruck Sock MSRP: $30 Tech Details: e MudGear Ruck Sock is built tough in the USA with a focus on functional design. Features include: Merino wool in the toe and heel for a so, light cushion bed; Advanced moisture management with fast wicking yarn fibers; Vented top layer of mesh to reduce heat build-up; Form-fitting arch to eliminate friction and blisters. Hero Quotient: "Experienced endurance runners are incor- porating more strength-based outdoor activities like rucking or running with a weighted pack to boost their overall performance while logging in the miles. Adding a few weighted miles to your weekly running routine will build strength, improve posture and balance, and maybe most importantly, help move a runner from a plateau to a new PR." – Marie Oblinsky Price, head of sales and partnerships, MudGear CEP Standout Product: Training No Show Sock MSRP: $15.95 Tech Details: CEP's new Training No Show sock is the brand's first unisex, maximum cushion sock. It is available in mid cut and no show heights and in 4 different colors. Hero Quotient: "With CEP's reputation as the number one compression brand, this sock delivers the best stay put fit with an exceptionally comfortable, anatomically designed cushioned feel. Made from the same material as CEP's compression socks that you know and love, this sock will keep you comfortable and dry from your first mile to your last." – Jared Finney, national sales manager, CEP FEETURES Standout Product: Feetures Elite Invisible Sock MSRP: $18 Tech Details: e Feetures Elite Invisible sock is equipped with targeted compression to give you support where you need it, CEP Mudgear Sidas Standout socks, insoles and components for runners in 2023. These undercover hero products are ready to make a difference for the run… and beyond. By Suzanne Blecher DIFFERENCE MAKERS