Issue link: https://viewer.e-digitaledition.com/i/1486062
keeping your feet dry and com- fortable in any conditions. Skip the boring white socks without sacrificing performance and get your feet into SockGuy's off-beat, original designs." – Michael Foley, president, SockGuy DRYMAX Standout Product: Cold Weather Running Sock MSRP Crew: $19 MSRP Over Calf: $22 Tech Details: The USA-made Cold Weather Running Sock has a special Dual-Layer Moisture Removal System that instantly moves moisture from the skin. Due to the wind chill factor, while running, the front part of the leg tends to get coldest, so the brand added a third layer of Drymax fiber insulation along the sock's leading edge. Hero Quotient: "In cold or freez- ing temperatures, wet socks are the feet's worst enemy, as moisture pulls heat away from the skin 23 times faster than air. Moisture can reduce skin temperature so rapidly that wet feet feel painfully cold and are much more susceptible to frostbite." – Bob MacGillivray, EVP, Drymax Technologies, Inc. SMARTWOOL Standout Product: Women's Run Targeted Cushion Brushed Print Low Ankle Sock MSRP: $19 Tech Details: e Merino Wool and recycled nylon sock contains Indestructawool technology with extended durability zones and a 4 Degree elite fit system for dialed-in, performance oriented fit. Mesh zones are featured for added breathability and the sock has a women's specific fit. Hero Quotient: "Smartwool is proud to use Merino Wool, a nat- ural performance material, as the foundation for delivering maxi- mum comfort and durability in our products. In our 2023 activewear collection, we're taking a stylish, inclusive, and joyful approach to enable everyone to discover personal fitness and celebrate the outdoors." – Sue Jesch, director of design, Smartwool DARN TOUGH Standout Product: Men's Run No Show Tab Ultra-Lightweight Running Sock MSRP: $17 Tech Details: is running sock features a silky, chafe-eliminating cuff, high-performance flex zones and a supportive fit. It is built with ultra-lightweight, wicking Merino Wool for all-day, mar- athon-mileage bids. e men's no-show tab socks average 3.5 in. from heel to cuff, to barely show above a running sneaker. Hero Quotient: "ese socks are a performance fit, which means there is no slipping, no bunching, no blisters. The heel tabs will offer extra protection behind the heel from friction and will also have arch support to alleviate foot fatigue. Darn Tough Vermont's lowest profile, ultra-lightweight yarn creates zero bulk, zero pitch socks that feel like second skin." – Jake Largess, brand manager, Darn Tough Vermont OS1ST Standout Product: Nekkid Comfort Sock MSRP: $14.99 Tech Details: Made for perfor- mance in track spikes, low-profile running shoes, and recovery slip- ons; the spiral-woven mesh air vent top panel, moisture-wicking fibers and no-stink silver-ion anti- microbial ensure comfort, plus 360-degree blister protection, on and off the track. Hero Quotient: "eses socks are the perfect fit with track spikes, low profile running wear and slip-on recovery shoes. As we developed these 'invisible' socks, we asked retail- ers to test the hypo-allergenic silicone heel grip and ensure nothing slips during track practice or a long run. Nekkid Comfort uses a Y-gore heel and light compression around the arch to prevent rubbing and pulling." – Josh Higgins, president, OS1st n 20 • Footwear Insight ~ November/December 2022 footwearinsight.com ESSENTIALS Darn Tough Smartwool OS1st Drymax