Textile Insight

We surveyed 369 consumers. Here is what they told us. YES YES In recent months, have you seen increased prices in footwear and apparel you want to purchase? If Yes, have your expectations changed when it comes to buying footwear or apparel due to the supply chain issues? Have the supply chain challenges facing the manufacturing and retail industries impacted your ability to find specific footwear or apparel you want to buy shopping online or in-store? If supply chain challenges or inflation cause the cost of making products to rise, who do you think should bear the brunt of the price inflation? With the holidays fast approaching, how are you budgeting for the season? Consumer Spending LESS than last year NO I will keep shopping unit I find the item that I want Manufacturer Spending ABOUT THE SAME as last year YES I am more likely to seek out alternative options if first choice is not available Retailer Spending MORE than last year 21% 14% 26% 48% 28% 53% 38% 72% WINTER & HOLIDAY PURCHASING DECISIONS I t comes as no surprise that shoppers are feeling the pinch of rising prices, adjusting their buying habits accordingly, and researching online as a first step when planning to buy new footwear or apparel. When asked, "Have your expectations changed when it comes to buying footwear/apparel due to supply chain issues," 72 percent of survey participants said "YES," adding that rather than stick with purchasing the original product, they are now likely to seek out an alternative. It's also no shocker that 48 percent of those surveyed plan to spend less this holiday season, compared to only 14 percent who plan to spend more. As to who should bear the brunt of supply chain or inflation-related price hikes, it's the manufacturer, according to survey takers. e role sustainability plays in shopping decisions is also unchanged with participants seeming to be set in their ways. While a brands' social or eco policies do hold sway with today's consumers, these factors are not strong enough to make shoppers dig deep in their wallets: 57 percent of survey participants report they are not willing to pay more for apparel and footwear featuring eco-friendly fabric and materials. is survey conducted by MESH01 included 369 respondents, men and women active and outdoors.Trend Insight is a feature within Textile Insight that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts. 43% 75% 57% 25% Ask friends Go to store to see selection Research online When you go to buy new footwear or apparel, what is your first step? 27% 4% 69% NO NO 30 • Textile Insight ~ November/December 2022 textileinsight.com

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