Textile Insight

Powered by www.mesh01.com SOCIAL / ENVIRONMENTAL POLICIES How do you approach dress for cold-weather outdoor workouts? Weather protection is a priority Lightweight insulation is most important 27% 29% 44% Insulated "puffy" jacket INDOORS at at a gym or fitness club Waterproof/breathable shell FOOTWEAR APPAREL OUTDOORS road running/ walking Fleece pullover Technical base-layer INDOORS at home OUTDOORS trail running/ hiking Which of these functional outerwear items will you add to your wardrobe now that spending more time outdoors has become a lifestyle for everyday routines such as fitness, family activities and dining? During the colder winter months, do you mostly do your workouts: 17% 51% 22% 59% 30% 61% 64% 32% YES YES YES YES NO NO NO NO Does a footwear brand's social or environmental policies sway your purchasing decision? Would you pay more for that footwear brand based on their social or environmental policies? Does an apparel brand's social or environmental policies sway your purchasing decision? Would you pay more for that apparel brand based on their social or environmental policies? 50% 50% 49% 58% 51% 42% 57% 43% Wearing performance next-to-skin base-layer tops and tights makes a difference textileinsight.com November/December 2022 ~ Textile Insight • 31 Multipurpose gear - life's too cramped for single-use anything. Female 39 Straightforward information. No gimmicks or ridiculous over-the-top advertisements. Female 41 Quality product that stands on its own without promoting it in irrelevant ways (social issues). Male 52 e environmental impact of the product and the marketing. Please avoid celebrity alliances. Female 54 Detailed descriptions on product websites compared against expert user reviews. Male 41 e longevity of the product and quality guarantee. Male 34 Video demos. Female 45 Prominent athletes and content creators that test their products and give their honest opinions on a product tend to influence me more. Male 31 Explanation of materials used and why that is beneficial according to what your needs are or what activity you are participating in. Female 58 I love word of mouth and personal experience communication vs. commercial or ad. Female 35 High quality gear and low political virtue signaling. ey should sell product based on quality, not political rhetoric. Male 50 Customer experience and reviews with photos. Female 39 Proof behind the claim. Female 34 Wear tests at running clubs/ stores. Female 33 Technical explanations of why the items and their advanced features are superior and worth paying for. Female 38 Seeing displays in stores that depict these things. Male 29 Unpaid, unsolicited reviews, especially recommendations from friends and family. Male 41 How does it help me remain comfortable during my workout? Male 53 Consistent messaging on social media apps that shows it not just a one-time benefit. is helps tell their story to me so then I can start doing my own research about the brand and see what they stand for. Having a good link to their site where they also go into detail about what they are doing is very beneficial as well. Female 31 Tell me and show me. Male 60 Seeing diverse active women in outdoor environments using their products. Female 31 TV and print advertising, along with companies that I see involved in things that I enjoy doing. Booths at trail heads and outdoor events, fairs etc. Male 42 Activewear brands and footwear companies communicate the functional benefits of their products in new and different ways. What resonates the most with you?

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