Textile Insight

TRENDINSIGHT Economic and environmental issues are increasingly impacting consumer shopping behavior as winter 2023 unfolds. Respondents in our latest survey report being more aware of price hikes and climate change, topics that garnered significant attention in 2022. But survey results also show that shoppers are now taking note of emerging concerns about the use of PFAS chemicals in the manufacture of apparel and footwear. For example, 61 percent of consumers polled are "very aware" of higher prices, while 58 percent recorded heightened consideration of climate change – with 41 percent saying that climate change is "somewhat important" when purchasing shoes and clothing. With regard to PFAS, just under half of all survey participants not only recognize the term for forever chemicals, but are cognizant of PFAS regulations. According to respondents, brands should bear the brunt for all of these issues. In 2023, brands that provide clear communication and responsible transparency about product and social policies are likely to gain consumer support. n NEW YEAR SHOPPING CONSIDERATIONS What best describes your current everyday style? If you answered yes, how has your wardrobe evolved? Inflation and supply chain issues have resulted in higher prices. Who do you think should bear the brunt of the price increase? Is your current style different from your pandemic dress code? How aware are you of increased prices for the apparel and footwear you want to purchase? S E I Z E T H E T R E N D ! CARPE TRENDEM is survey conducted by MESH01 included 344 respondents, men and women active and outdoors.Trend Insight is a feature within Textile Insight that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts. Khakis and fleece vest Added items for office wear Not Aware Retailer Other More fashion conscious Somewhat Aware Consumer Sweatshirt and sweatpants Fewer but higher quality items Very Aware Brand/ Manufacturer Leggings and tunic tops All of the Above Jeans and t-shirt 25% 75% NO YES 5% 13% 15% 22% 45% 15% 22% 24% 39% 6% 14% 34% 22% 61% 64% 38 • Textile Insight ~ Winter 2023 textileinsight.com Editors note: Other responses included "Leggings and t-shirt," "Sweatshirt and yoga leggings," "jeans and dress shirt," "Business on top, sport on the bottom (zoom calls and hikes)."

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