1
2
3
5 6 4
POWERED BY
Aside from footwear, what other type of gear or
accessories have you purchased for hiking?
27%
30%
62%
63%
75%
90%
91%
35%
Waist belt Insoles
Hats Nutrition
bars/gels
Hydration
accessories
Backpack Socks Self Defense
products
42%
35%
16%
7%
Less than
1 time
each year
1 time
each year
2-3 times
each year
4 times
each year
or more
How often do you purchase new
footwear for hiking?
2%
15%
27%
30%
26%
$75 or
less
$75-$100 $100-
$125
$125-
$150
$150
or more
How much would you expect to
pay for new hiking boots/shoes?
Where would you shop for hiking boots/shoes?
14%
19%
20%
26%
26%
34%
45%
65%
82%
Mass Merchant Department store ONLINE
buy online,
pick up in store
Run specialty
store
Single brand
specific store
ONLINE
single brand
specific site
Sporting goods
chain
ONLINE
ship to you
Outdoor specialty
store
When buying apparel for hiking or trail running, please rank the traits in order of importance to you.
HIKING PURCHASING PREFERENCES
MOISTURE WICKING STYLE PRICE BRAND UV PROTECTANT FABRIC INSECT PROTECTANT
TREATED FABRICS
Winter 2023 • 33 outdoorisightmag.com • Outdoor Insight
