Footwear Insight

A s the global leader in Active Recovery footwear, OOFOS is poised for continued growth in a quickly expanding category. Here's what OOFOS President Steve Gallo has to say about the state of the business. What changes have you seen in the Active Recovery footwear space over the past few years? "Over the past few years, we have seen tremendous growth and more importantly, increased awareness and advocacy from consumers. Our customers recognize that Active Recovery footwear can improve their daily lives, from an athlete recovering from a tough workout to medical professionals, food service workers and anyone who is on their feet for extended periods of time, as well as those who suffer from foot and leg ailments. They understand, and are experiencing first-hand, the need for and benefits of Active Recovery footwear. So now our focus is educating consumers about what makes OOFOS different and uniquely designed for Active Recovery – the secret is our proprietary OOfoam™ technology. We are the pioneers of the category and look forward to continuing to lead the way in design and development of products that help a wide array of consumers recover faster and help them live their active lifestyles at the highest possible level. With this growth and awareness, we have also seen strong adoption in retail. We started out by incubating OOFOS with runners and triathletes within run specialty and have expanded into outdoor specialty accounts like REI. This speaks to the greater demand from consumers and how our retail partners have gotten behind this new category, which represents a new revenue stream and incremental sale for them that compliments a running or hiking shoe purchase." With the increased growth and awareness in the category, how is OOFOS' business today? "We are extremely optimistic about where our business is headed. OOFOS is coming off a very successful year, with an 80% increase in revenue year over year, compared to 10% growth in the Active Recovery footwear category overall. OOFOS is the primary catalyst to that category growth. We are seeing steady results in our direct-to-consumer business and fantastic sell-through with our key retail partners. We plan to continue that momentum with an exciting new product launch this month, the OOmg Sport. We also have some very exciting news to announce that will help fuel our continued growth. We recently completed a growth investment round of funding led by professional football quarterbacks Derek Carr and Alex Smith, and basketball coach Dawn Staley. All three have personally experienced the benefits of our product first-hand and believe in the future of OOFOS, which is what drives their dedication to the brands' growth as investors." How did the relationships with Derek, Alex and Dawn originate? "These relationships have always been built on authenticity. Derek, Alex and Dawn have each been fans and genuine wearers of the product for many years and have found OOFOS through multiple ADVERTISEMENT New Round of Funding Led By Derek Carr, Alex Smith and Dawn Staley Positions OOFOS for Continued Growth in the Active Recovery Footwear Category

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