sportstyle

T he Swiss brand On has introduced a new product in its circular Cyclon program. e new Cyclon-T, like the brand's Cloudneo performance running shoe, is made with castor beans, a fully bio-based material, making it fully recyclable. e Cyclon-T will come in an undyed white version and is built for performance. When the product reaches its end of life, it can be returned to On in any box available. Just like the Cloudneo, the Cyclon-T can be recycled together in the Cyclon service. On launched the Cloudneo, a fully recyclable running shoe, exclusively through its Cyclon subscription service in 2022. Subscribers pay $29.95 per month, and receive, wear, return, and receive new Cyclon products, all of which are recycled and transformed into future On gear at their end-of-life. A multi-year sponsorship between Dick's Sporting Goods and the Boston Athletic Association (B.A.A.), which commenced with the running of the 127th Boston Marathon on April 17, makes the sporting goods chain the official retail sponsor of B.A.A. events. Going forward, Dick's will also become the presenting sponsor of the Boston Marathon Fan Fest, a three-day festival that takes place in the days before the race. Dick's intends to open a 100,000-sq.-. House of Sport store in Boston in Spring 2024 at the Prudential Center, a short distance from the Boston Marathon finish line. e House of Sport Boston opening is part of the retailer's strategy to open 20 doors of the experiential format before the end of next year, including nine locations in 2023. e retailer had a banner near the finish line of this week's race that read, "Running Boston Changes You." n Dick's Sporting Goods Partners with Boston Marathon On Adds to its Circular Offerings sportstylemag.com • sportstyle May/June 2023 • 5

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