sportstyle

4 • May/June 2023 sportstyle • sportstylemag.com THE BUZZ B rooks Running has launched "Future Run," an initiative to increase running access and participation for youth. An evolution of t he br and's c u r re nt c om mu n it y impact work, Future Run aims to reach one million young runners in the U.S. with a $10 million investment over the next five years. It includes a multi-year partnership with Marathon Kids, whose free, digital goal setting and milestone tracking tool allows schools, run clubs, teams, and community organizations across the U.S. to increase physical activity and athletic self-perception among K-12 students. Brooks will also invest in regional community youth running organizations in Los Angeles, Philadelphia, Pittsburgh and Houston. Later this year, Brooks will launch the 2023 Future Run product collection with shoes and socks in varsity color combinations. Its debut will coincide with the re-launch of the Future Run Team Grants program, providing financial support and performance running gear to track and cross-country teams at 50 U.S. schools each year. I n March, Puma officially unveiled the Nitro Lab, a high-performance athlete testing facility developed in partnership with Hartmann Orthopedics & Sports, leaders in performance optimization for athletes for more than 20 years. Based at Hartmann's facility near Frankfurt, Germany, the Puma Nitro Lab provides athletes with detailed full-body insights through a series of tests and scans, including 4D Motion analysis. e results enable the brand to develop bespoke and customized solutions for athletes. e company hopes the lab will help fuel its "ascent in the world of running," said Romain Girard, senior head of innovation, Puma. He added, "We work with the fastest men and women in the world to help them perform better. en we use our learnings to innovate our products for the benefit of runners at all levels. e Puma Nitro Lab becomes critical in driving the insights that will drive the next generation of product development on and off the track." Nitro is the name of the Nitrogen-infused technology at the core of the brand's latest running products. In addition to visits from the brand's roster of elite athletes, the Nitro Lab is also accessible to the public, and runners of all levels who are looking to improve their performance. Puma Nitro Lab Puts Running Performance to the Test Brooks Launches Youth Running Initiative

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