Footwear Insight

footwearinsight.com May/June 2023 ~ Footwear Insight • 13 T here have been some changes at the top recently in the running and athletic footwear brand world. First, Todd Dalhausser, previously brand president of the VF Corp-owned Altra, has moved to the position of global brand president of VF's Dickies brand. Jen McLaren, previously brand president of Smartwool for VF, is taking the role of brand president, Altra & GM, VF North America Key Accounts. McLaren, who served as brand president of Smartwool since 2018, joined VF in 2011 when the Smartwool and Timberland brands were acquired by VF. At that time, she was named CFO of Smartwool. Previously, she served as North America CFO, Timberland. Dalhausser joined VF in 2018 as the first brand president of Altra following the VF acquisition. Prior to VF, he served as SVP of sales for Saucony North America. He also managed Saucony/Hind's apparel business, overseeing design, development and product merchandising. In his new role with Dickies, Dalhausser will look to accelerate the Dickies brand's profitable growth in the workwear and lifestyle markets. Also at Altra, industry veteran Joe Toth has been appointed to the position of Head of Sales, North America. Toth will lead Altra's North American sales strategy with responsibility for the wholesale channel in both the US and Canadian markets. Toth is joining the Altra brand from Saucony where he worked for almost 10 years and most recently served as the VP of Sales. Cavassa Departs Saucony e Wolverine Worldwide-owned Saucony brand is currently looking for a new president. Anne Cavassa le her role as Saucony brand president recently aer five years in the position. e process of naming a successor is underway, accord- ing to the company. In the interim, Chris Hufnagel, President of Wolverine's Active Brands Group (which includes Merrell, Saucony and Chaco), will work more closely with the Saucony team in the brand's day-to-day operations. K-Swiss Exec News Industry veteran Dave Larson has joined K-Swiss as VP of global marketing. Over his career, Larson has worked for Brooks Running and Under Armour among other firms. n Leadership News: Altra, Saucony, K-Swiss EXEC SHUFFLE THE FOOTWEAR EYE 1. 100% Sustainable Upper Materials 2. Antiviral Sole 3. Hybrid-Air Insole (Recycled & Removable) 4. Techno Elastic Upper 5. Twin Arch Support System 5 Pillars of Technology Available now at Simco Imported Shoes weloveshoes@simcoimportedshoes.com www.simcofootwear.com 1-800-536-5938 ARCOPEDICO 6-23-01.indd 1 ARCOPEDICO 6-23-01.indd 1 5/16/23 5:41 PM 5/16/23 5:41 PM

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