POWERED BY
WHERE DO YOU SHOP
FOR YOUR FOOTWEAR?
Does a footwear brand's
sustainability commitment/
reputation impact whether or
not you purchase from them?
If online, is there a brick-and-mortar
store affiliated with the eCommerce
site (buy online, pick up in store)?
Would you be more likely to purchase
from a shoe brand that offered a
"take back" program where they
recycle your shoes for you after the
shoes have reached their "end of life?"
Fashion
Boutique
Independent
Shoe Store
Mass
Merchant
Brand
Specific
Store
eCom Site
not affiliated
with any
brick-and-
mortar store
eCom Site
single
brand specific
Sporting
Goods
Store
Sports
Specialty
Store
Running
& Outdoor
Deptartment
Store
13%
34% 34%
40%
44%
45%
50%
51%
54%
YES
SOMEWHAT
32%
25%
43%
NO
1.
Ratings Review: Online
2.
Friends/Family Recommendation
3.
Discount
4.
Ratings Review: In an Article
5.
Advertising
6.
Sales Associate Recommendation
7.
In-store Merchandising/Signage
8.
Social Influencer
1. Comfort
2. Style
3. Price
4. Utility
5. Brand Name
What type of
recommendation/
suggestion would
make you most likely to
purchase footwear from
a brand you have never
purchased from before?
(Ranked with 1 being the most important)
When choosing shoes
for all-day wear,
which traits are most
important to you?
(Ranked with 1 being the most important)
40%
60%
If yes...
would you expect
a discount?
YES
YES
NO
NO
63%
37%
YES
78%
22%
NO
footwearinsight.com May/June 2023 ~ Footwear Insight • 41
