10 • Footwear Insight ~ May/June 2023 footwearinsight.com
T
he Athlete's Foot, which is
owned by the Swiss-based
Arklyz Group, recently opened
its first "neighborhood" concept
store. Located in midtown Atlanta, the
store is focused on elevating the consumer
experience while continuing to drive
hyper-localized product assortment
and community engagement efforts. In
addition, the store has expanded apparel
offerings, and introduces new brand
partnerships with brands such as Polo,
Kappa, Sergio Tacchini, PRPS, Market,
and Gudlyfe. e Athlete's Foot now has
51 stores in the U.S. n
The Athlete's Foot Launches 'Neighborhood'
Concept Store in Atlanta
RETAIL NEWS
THE FOOTWEAR EYE
The Athlete's Foot, which has 51 U.S. stores, is
launching a new 'neighborhood' retail concept.