Footwear Insight

1. OS1st Product: Nekkid Comfort MSRP: $14.99 Tech Details: The Nekkid Comfort is an invisible sock that does not slip down into the shoe thanks to a silicone oval grip (the same used in OS1st compression products), a specially constructed heel and light compression around the arch. Fit this sock confidently with track spikes, low profile running shoes, and everyday wear. The intentional design protects from blisters, stink, rubbing and pulling. "As runners see shoes advance, they expect the same for the rest of their gear with socks as no exception," said Stephanie Lee, director of marketing, ING Source. "We know that runners are not just settling for moisture wicking and blister protection anymore, and instead look for something like our Socks with Purpose that use intentional design to address the unique challenges runners face with their feet. They are looking for the right sock height, compression, premium material, and advanced manufacturing methods to give a competitive edge." 2. FALKE Product: RU4 Endurance Reflect MSRP: $28.95 ($25.95 for the short version) Tech Details: ese all-rounder's provide balanced protection with medium cushioning and great shoe contact. e padding offers protection against blisters by reducing pressure points. A strip of reflective yarn increases visibility and, as a result, safety in low light conditions. Optimal fit is adapted to the requirements of the respective foot (the le and right sock are each knitted differently, so that the larger toes have more space than the small toe). Female fit is specifically adapted to narrower feet (and male to wider feet). 3. MUDGEAR Product: Gloom Runner Reflective Crew Height MSRP: $25 Tech Details: If you are a lowlight enthusiast, the MudGear Gloom Runner is a comfortable solution for safer runs. Built with premium yarns designed to vent heat and wick moisture, Gloom Runner includes built-in reflective bands which bounce vehicle headlights as well as runners' flashlights and headlamps. e result is a durable performance sock for day or night. 4. WRIGHTSOCK Product: Racer MSRP: $15 Tech Details: is blister-resistant offering is craed with moisture-wicking Repreve recycled polyester and has a vented top for added breathability. e anatomically- designed Racer is lightly cushioned for comfort and features a seamless toe. "We believe that runners are looking for comfort and performance in their gear selection and the Racer certainly meets both of those standards," said Joey Wrightenberry, president, Wrightsock. 5. FEETURES Product: Elite Invisible MSRP: $18 Tech Details: Designers put a maximum amount of technology in a minimum amount of running sock with the Elite Invisible. Targeted compression provides support where needed, technical mesh ventilation keeps feet cool and comfortable, a higher tab protects the ankle while staying hidden and Heel Hugger 2.0 silicone tape helps the sock stay up in the most strenuous of running conditions. Anatomical design provides a custom-like fit. "Invisible socks have been popular among runners and active individuals, but there hasn't been a high-performance option until now," said Dan Gardner, VP, specialty sales, Feetures. 6. BALEGA Product: Hidden Dry MSRP: $16 Tech Details: For runners desiring a minimal- sockless feel, the Balega Hidden Dry is it. e sock is engineered with ventilation panels and Drynamix moisture management yarns to keep feet cool and dry, protecting from blistering and abrasion. is year's version has additional ventilation zones to make it Balega's coolest version ever. "e new Hidden Dry, which makes its debut in Spring 23, is our most ventilated version yet of this go-to sock for the runner seeking a minimalist design," said Ryan Green, SVP, Balega. 7. SWIFTWICK Product: Aspire 0 Tab MSRP: $16.99 Tech Details: Aspire has recently been redesigned with a heel tab to prevent slipping and blisters. e sock's thin profile easily wicks moisture away to keep your feet dry and blister-free, while high-compression supports feet. A seamless toe box eliminates rubbing and a channeled upper offers breathability. 44 • Footwear Insight ~ May/June 2023 footwearinsight.com ESSENTIAL ITEMS ose in the know are aware that must-have items for runners, walkers, hikers and other active people looking to be at their best include the greatest-fitting, super-functional, tech-savvy, socks and insoles. Here, we've asked brands to share their top picks for 2023. By Suzanne Blecher TOP PICKS FOR GETTING ACTIVE IN 2023 SOCKS

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