POWERED BY
Have your choices in
footwear style shifted?
My footwear choices have become
more focused on dressier styles
in the past year
My footwear choices have
stayed the same
My footwear choices have become
more focused on casual/athletic
inspired styles in the past year
6%
46%
49%
When shopping for footwear, do
you have a specific brand in mind
before you go into the store?
YES NO
55% 45%
Do you spend time on a store's
website before traveling to the store
for information beyond basic store
hours/location?
YES NO
69%
31%
What's the one in-store element that
makes the biggest impression on you
while shopping for footwear?
Extra Touches
(offering a drink)
Easy and
intuitive Displays
Thoughtful product
recommendations
A good
and thorough
fitting
Pricing Brand and
product
assortment
2%
5%
7%
24%
26%
37%
When shopping for footwear in a
brick-and-mortar store, do you like
to have additional styles and colors
presented to you by sales associate?
YES NO
71%
29%
When shopping for footwear in a brick-
and-mortar store, do you have your feet
measured or assessed with a foot scanner
for proper fitting?
No, I was offered
but declined
Yes, I have my feet
measured with a
traditional device
Yes, but I prefer
a foot scanner if
available
No, I was not
offered to have my
feet measured
14%
20%
21%
44%
If available, do you join store
loyalty programs?
YES NO
84%
16%
footwearinsight.com July/August 2023 ~ Footwear Insight • 23
