Issue link: https://viewer.e-digitaledition.com/i/1504453
footwearinsight.com Have you ever gone to a store to try on footwear and then left to purchase that same item online at a site not affiliated with that store? POWERED BY I would change the way most people look at customer service and in-store experience. A lot of times when shopping, you get a very pushy or rude sales person, who makes you feel like you just interrupted their life or job. I personally worked In retail for many years, and customer service was my specialty. In customer service, my customer was never an interruption to my job — they were the reason for my job. And I genuinely enjoyed helping them find exactly what they were looking for, seeing them light up with excitement when they found it, and sharing their genuine happiness as they le the store. Female 39 High schoolers telling me about shoes and offering options that don't fit my needs. Male 48 When store associates are either pushy about selling a product, or come across as experts in running to a point where they appear condescending. Male 35 Have the same sales as they do online. Female 37 Most of the time it comes down to service. More than once I'm looking to buy running shoes and the sales person doesn't run, or maybe just doesn't care, so they have no real experience with how the shoe should fit, how it will perform, what it's best used for, etc. Male 40 Use of the product's website to provide more information or sales information, such as a QR code scannable at the product to the website. Male 44 e options that are available and also maybe the option to order certain items in-store. Female 28 It would be nice if individual shoes in a display would say something like "comparable to the Hoka Clion" or something like that .. the sales staff knows what's what. I'm generally willing to try something I've never tried if I know what "family" the shoe belongs to. Male 53 Complimentary items while shopping such as a beverage or snack. Female 46 Offer a price match or better with the product you show them online that is the exact same but is cheaper. Female 54 Making it more of a personable experience. Female 30 More discounts and a way for me to save up points to pay for my products. Female 35 Getting attention and keeping the attention of the store employee. Female 49 at the store employees don't "Pretty Woman" me. Female 53 Associates should have more product knowledge to provide information and not just make a sale. Male 35 Reserving shoes online is nice so I don't have to rush to a store and hope it's still available. Male 36 Enhance customer service. If you are actually shopping in person I want to be acknowledged. Female 43 July/August 2023 ~ Footwear Insight • 25 e price is better elsewhere or I get poor customer service. Male 36 I've ran into an issue of the store not having my size in stock. I've also experienced a shoe be cheaper to order online. Female 41 ere was a sale that was exclusively online so I wanted to get the better price. Female 38 If I know that it is less somewhere else, but I want to see and try in person first. Female 48 I would only do this aer doing a quick search online. First I'd ask if they price match, and if they don't, I'd leave. Female 40 I do that to make sure the shoe fits, then I find it cheaper online or through direct website order. Female 37 Price. I can get it cheaper online...sadly. Male 55 I could get a better price on line and at least I know the exact size I need and how they feel and look. Female 50 If I've done that, I didn't leave the store to look online. I probably looked online inside the store and found it cheaper. Male 50 ey didn't have the size I needed so I had to purchase online. Female 38 I've tried it on to see if it fit, then maybe bought online for a better price or different color or size they may not have had in stock. Female 40 I don't like to do this but if I can save $40- $50, I will. Male 39 I don't like someone breathing down my neck trying to get a commission. Female 33 I did not like the sales associate and the store was overpriced. I prefer to purchase in person but not when the interaction is poor. Male 39 I have never bought a new-to-me model like that, but I have occasionally bought a shoe in a store and then when it was time to replace it, bought it online. I prefer to buy local, but can be swayed if there's a really good deal. Male 53 I always look for the best price for a product. My loyalty is to myself. Male 36 Cheaper price and went in store try on. Female 47 It was not on sale at the store like it was online. Female 34 When the price is such a huge difference I will sometimes order them online. Or, if I am not sure what size I might take in that shoe and I want to confirm it will definitely fit. Male 53 If I can find it cheaper I will do that. I feel guilty but price is huge. Female 51 e item I wanted was not available in-store or I did not find as many deals or discounts as I would online. Female 36 No flexibility on price or price matching. I'd be happy to buy from the store if they can match price or even get close to the online retailers. Instant gratification and walking out with the shoes you tried on and know fit well is worth something, but not upwards of 10-20% more than what you can find online. Male 32 It's rare but if the price is way above what I see online, I would. I try to patronize small businesses so it really doesn't happen very oen unless the difference is significant. Female 53 Only because the price was cheaper and the store did not price match. Male 39 Why did you leave the store and make your footwear purchase online? YES NO 57% 43%

