Footwear Insight

e Running Event and what we've done with run spe- cialty. And we want to do that with outdoor specialty. We think there's power in doing that under one roof — bringing run and outdoor together. Many of our brands are selling into both outdoor and run stores, and many of our retailers are selling both running and outdoor, so it felt very natural to do this. But we want to do it very thoughtfully. Running remains our focus and we want to continue to bring [running retailers] value. With Switchback we really focus on footwear and accesso- ries because many of those brands can sell into both running and outdoor. We're finding our largest success with Switchback right now is in footwear — walking, hiking, trail running and accessories for those activities." How does Switchback at TRE fit in the outdoor trade show scene? What makes it a good fit for vendors? "I think we're doing things differently than the shows that have historically been in the outdoor space. We want to remain intimate and create that community feel. We want to create a new home for [outdoor brands] where they can come be a part of something and do business. Something we do a little bit differently is really keep that focus on specialty retail. We are not this giant show where you're going to get lost. At TRE, you're going to go and you're going to see the right people at the right time of the year. And it's a place for the industry to gather and learn and do business… With our focus on specialty retail, outdoor brands are going to see the people they want to see. If you want to be in specialty retail, this is for you. If they're only selling into outdoor specialty, that's great. ey're going to see who they want to see. And if they are curious about being sold in run specialty, it's an absolute no brainer to be at TRE." n footwearinsight.com Switchback at TRE will return in 2023. At TRE, you're going to go and you're going to see the right people at the right time of the year. And it's a place for the industry to gather and learn and do business… PROVIDING QUALITY FOOTCARE PRODUCTS Learn how the Bintz Company can save you and your customers time and money. bintzco.com • 630-665-3113 VISIT OUR WEBSITE TO SEE ALL THE COMPANIES WE REPRESENT PowerStep Pinnacle Comfo Zone Vasyli Dananberg ProThotics Motion Control Birkenstock Blue Footbed Pedag Viva Sport Looking for an Orthotic Alternative? Looking for an Orthotic Alternative? Check out our best sellers! Check out our best sellers! Medi-Heel Lift Comfo Basic ProThotics ™ Motion Control Comfo-Arch™ Comfo Zone A family business for over forty years Instant Smiles! Instant Smiles! Instant Support! Instant Support! Great Cash Business! Great Cash Business! To learn more about how the Bintz Company can save you and your patients time and money while providing quality pre-fabricated orthotics, visit bintzco.com/chiro or call 630-665-3113 The Verne Bintz Company has been a life-saver for my patients. After having spent hundreds of dollars per pair, my patients find more comfortable support at a fraction of the price. Thank you so much, Verne Bintz, for remembering the working class." C. Bret Whittaker DC, D.A.B.C.O. " Visit our website to see all the companies we represent: 05_17_2023_Bintz_Full_CEi10.indd 1 05_17_2023_Bintz_Full_CEi10.indd 1 5/17/23 9:45 AM 5/17/23 9:45 AM Looking for an Orthotic Alternative? Looking for an Orthotic Alternative? Check out our best sellers! Check out our best sellers! Medi-Heel Lift Comfo Basic ProThotics ™ Motion Control Comfo-Arch™ Comfo Zone A family business for over forty years Instant Smiles! Instant Smiles! Instant Support! Instant Support! Great Cash Business! Great Cash Business! To learn more about how the Bintz Company can save you and your patients time and money while providing quality pre-fabricated orthotics, visit bintzco.com/chiro or call 630-665-3113 The Verne Bintz Company has been a life-saver for my patients. After having spent hundreds of dollars per pair, my patients find more comfortable support at a fraction of the price. Thank you so much, Verne Bintz, for remembering the working class." C. Bret Whittaker DC, D.A.B.C.O. " Visit our website to see all the companies we represent: 05_17_2023_Bintz_Full_CEi10.indd 1 05_17_2023_Bintz_Full_CEi10.indd 1 5/17/23 9:45 AM 5/17/23 9:45 AM A Family Business For Over Forty Years Quality Orthotics Great Prices Wonderful Service our best sellers

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