By Cara Griffin
T
he Running Event (TRE) is leaning
into the outdoors. Following last
year's introduction of Switchback,
an outdoor-focused section of
its exhibit space and programming, TRE, a
specialty retail conference and trade show
known for its focus on run specialty, is con-
tinuing its emphasis on bringing outdoor
and running brands and retailers together
under one roof, with Switchback returning
to this year's TRE, Nov. 28-30 in Austin, TX.
is year, Switchback at TRE will feature
an exhibit space integrated more centrally
into the TRE trade show floor, and will also
include outdoor-focused conference sessions
and networking opportunities. Retailers
invited to attend TRE and Switchback will
include not only TRE's run specialty core,
but also outdoor specialty and independent
shoe retailers.
Christina Henderson, event director,
e Running Event, notes that TRE "has a
strong, established base of exhibiting outdoor
brands, including HOKA, Salomon, OOFOS,
e North Face, On, and Merrell." She adds,
"Our positive conversations with outdoor
brands and the growing list of exhibitors
exemplify the need for a space that serves
this industry."
In addition to the hundreds of running
brands on its TRE show floor, brands on
board to exhibit at Switchback at TRE this
year include the likes of adidas Terrex, Oboz,
Scarpa, Alegria, Mephisto, Keen, Lamo,
LOWA Boots, Dansko, and more.
Here, Henderson gives us some additional
insight into e Running Event's outdoor
strategy.
How would you describe Switchback at
TRE and what your plans are for it?
"We have this special formula with
10 • Footwear Insight ~ July/August 2023 footwearinsight.com
THE FOOTWEAR EYE
TRE had more than 3,200 attendees in 2022.
The Running Event's Outdoor Strategy
TRADE SHOW
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CONTACT INFORMATION
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