Textile Insight

textileinsight.com Fall 2023 ~ Textile Insight • 61 F U N C T I O N A L FA B R I C FA I R FA L L / P O R T L A N D 2 0 2 3 10:00 AM – 10:45 AM Get Your Sustainability Message Through Without Greenwashing Or Greenhushing: 5 steps to Authentic Sustainability Communication Ana Kristiansson, Founder and Creative Director, desinder.com As the world becomes increasingly aware of the environmental and ethical implications of fashion, c onsu me rs , i nve stors , and regulators demand transparency, accountability, and a genuine commitment to sustainability. To avoid greenwashing, brands must be open, transparent, and clear about their plans for sustainability. e five essential steps will help guide you through the labyrinth of sustainability communication, ensuring your message is authentic, powerful, and avoids the pitfalls of greenwashing/greenhushing and instead helps you build a strong brand with loyal customers. 10:45 AM – 11:30 AM Crunch Time: Product Development in Transition Nora Kuhner, Independent Fashion & Design Consultant Does design still matter? Is brand- ing everything? Technological advances provide limitless oppor- tunities and foster new realities. We have to define novel approaches for our way of making and explore potential futures for our sector at the intersection of human, nature and technology. Nora Kuehner takes a closer look at the shi from sketching to prompt- ing, from creator to AI prompter. What does this shi mean for our product development workflow? 11:30 AM – 12:15 PM The Recycling "Bottle"neck – Why Fibre-to-Fibre Is The Only Viable Option To Serve Our Recycling Commitments Rüdiger Fox, CEO Sympatex Out of insight, but oen also due to increasing societal pressure, more and more brands are committing to ambitious recycling targets for their synthetic raw materials. In particular for the most valued raw material polyester, most rely in their approach on supply chains based on PET bottle recycling, which is actually by far the easiest recycling process from a technical point of view. is can only be a very short term solution, because from a macroscopic point of view, bottle recycling will soon no longer be available as a raw material source for the textile industry. It is therefore an economic and strategic imperative to put all energy on closing the textile loop – and embrace design standards to support this process at best (Design4Recyclability). 12:15 PM – 1:00 PM Active Trends in Cotton 25/26 – Engineering Nature to Perform Aubrey Howard, Trend Forecaster, Cotton Incorporated Carrie Yates, Associate Director of Knit Product Development, Cotton Incorporated C o t t o n I n c o r p o r a t e d w i l l present the 25/26 Trend Forecast highlighting lifestyle, silhouette/ styling, color, and fabric. e presentation will also review how cotton can be engineered to perform through finishing methods and knit and woven const r uc t ions. Join us for an informative trend session elevating the natural features and benefits of utilizing cotton in your products and how it can compete in the performance space. 1:00 PM – 1:45 PM Waterproofing: Development, Claims and Legal Issues Tim Sherry, Sustainability Technical Manager, Dr. Jan Beringer, Senior Scientific Expert, Jeffrey Margulies, Partner at Norton Rose Fulbright US LLP Jeremy Strangeland, Waterproof Breathable Development, Patagonia Brands are always seeking ways to improve their durable water repellency (DWR) performance – especially as climate change brings more severe weather conditions and we transition to non-PFAS technologies. What is the right approach and how should can testing represent real- world conditions? How do you interpret the results and make validated claims? We'll explore this topic from the technical, brand and legal perspective. 1:45 PM – 2:30 PM Sustainability Through Functionalization: How the Right Fabric Choices Can Help Brands Meet Their Goals Nikki Huffman, Business Development Director, Acteev Functionalized fabrics can go hand-in-high-tech-glove w it h s u s t ai n abi l it y go a l s . O dor-f ig ht ing fabr ics can reduce a garment's frequency in the home laundry machine, c u t t i n g w a t e r u s a g e a n d extending lifespan. An anti- static functionality can keep clothes and upholsteries free of dust and pet hair, reducing cleaning frequency. A garment made with extra tough fabric will last longer, reducing the need for replacement. Nikki Huffman, an engineer and textile expert, discusses how to balance enhancements with eco-friendliness 2:30 PM – 3:15 PM It's All About Data: The DNA Of Your Products Joe Walkuski, Founder and CEO, Texbase Hanna Reichel, Sustainability Strategist e drive to lower the environ- mental cost of the products we make, combined with ever-ex- panding regulations, clearly dictates that supply chain data is absolutely critical in design- ing for circularity and bringing product to market. What data do you need? How do you engage your supply chain to collect data? We'll answer these questions and more so you can prepare now for the future of tomorrow. 3:15 PM – 4:00 PM The Factory Of The Future KD Shih, JY Textiles e new and next generation of automation in the factory. Eco friendly modernization for treatment of chemicals, and how to exist in these uncertain times. THURSDAY NOV 2, 2023 MORNING COFFEE 9:00AM - 12:00PM Complimentary Morning Coffee Sponsored by ermore THERMORE IGLOO (ON THE SHOW FLOOR)

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