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runstylemag.com Fall 2023 runstyle 63
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ONLINE
Celebrity,
Athlete or
influencer
Advertising
magazine/
tv
Social
Media
advertising
Saw it
in store
Store Sales
Associate
suggestion
Discount
or sale
Friends
and family
suggestion
15%
17%
23% 32%
41%
48%
64%
When shopping, what factors influence
you to consider new brands?
Ind. Family
Shoe Store
Single Brand
Specific Store
Mass
Merchant
Dept. Store Outdoor
Specialty Store
Running
Specialty Store
Sporting
Goods Store
Not affiliated
with brick-and-
mortar store
Single
brand
specific
Affiliated
with your
favorite store
19%
30%
36%
38%
45%
58%
71%
42%
44%
46%
Celebrity,
Athlete or
influencer
Advertising
magazine/
tv
Store Sales
Associate
suggestion
Social
Media
advertising
Saw it
in store
Discount
or sale
Friends
and family
suggestion
18%
23%
31% 32%
60%
66%
67%
WHERE DO YOU SHOP FOR
APPAREL, GEAR
AND ACCESSORIES?
(SELECT ALL THAT APPLY)
When shopping, do you have a specific brand
in mind before you go into the store?
When shopping do you like to have
additional styles or brands presented
to you by the sales associate?
RUNNING SHOES
RUNNING SHOES
RUNNING SHOES
RUNNING APPAREL
RUNNING APPAREL
RUNNING APPAREL
YES
YES
YES
YES
NO
NO
NO
NO
73%
73%
40%
60%
60%
40%
27%
27%
