64 runstyle Fall 2023
TREND INSIGHT
NO
NO
YES
YES
If yes, would you expect to receive a
discount/credit towards your new pair?
Have you ever run with a Run Crew?*
If no, would you consider
running as a social activity?
Would you be more likely to
purchase from a running specialty
or independent shoe store with a
"take back" program where the
store recycles your running shoes
for you after your shoes have
reached their "end of life?"
runstylemag.com
*A running group that combines a social aspect
49%
14%
37%
NO YES
YES
NO
MAYBE
How important is a brand's sustainability
commitment to you when making purchasing
decisions for your running shoes, apparel or gear?
Are you willing to pay more for running shoes,
apparel or gear with a strong sustainability story?
29%
39%
54%
25%
17%
36%
VERY IMPORTANT
YES
SOMEWHAT IMPORTANT
NO
NOT AT ALL
MAYBE
32%
68%
17%
83%
46%
54%
68%
