Footwear Insight

IN OUR LATEST SURVEY, WE ASKED consumers what types of shoes they plan on buying this season, and inquired about where they plan to shop, and what they want and expect in their shopping experience. Running shoes, casual shoes and sandals/ip-ops were the top styles that consumers told us they plan to buy this spring and summer, with sports specialty and sporting goods stores topping the list of types of stores they plan to buy footwear at. When asked about brick-and-mortar and web options, 84% of shoppers told us they visit a store's website before shopping in-store, 70% reported purchasing from a store that also had a brick-and-mortar location, and 42% said they've purchased online and then returned product to a physical store location. Consumers clearly like omnichannel options. We also asked about loyalty programs and takeback programs, among other topics. e overwhelming majority of consumers (87%) told us they would join a store's loyalty program, if available. And when asked if they would be more likely to purchase from a store that oered a takeback program to recycle used shoes, 76% said yes, with 70% saying they would expect a discount or incentive for recycling their shoes. ■ is survey conducted by MESH01 included 330 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. 0% 10% 20% 30% 40% 50% 60% 70% 80% Running Shoes Casual Comfort Shoes Sandals & Flip-Flops Walking Shoes Fashion Sneakers Hiking Shoes & Boots Dress Shoes Work Shoes & Boots Fashion Boots What type of footwear are you looking to purchase this Spring/Summer? 0% 10% 20% 30% 40% 50% 60% 70% 80% Single Brand Specific Not Affiliated With Any Brick-and- Mortar Store Sports Specialty Store Sporting Goods Store Mass Merchant Single Brand Specific Store Deartment Store Independent Family/Comfort Shoe Store Where do you shop for your footwear? CONSUMERS SHARE SHOE SHOPPING INSIGHTS TREND INSIGHT CARPE TRENDEM (SELECT ALL THAT APPLY) (SELECT ALL THAT APPLY) E-COMMERCE 30 • Footwear Insight ~ May/June 2024 footwearinsight.com TREND INSIGHT

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