sportstyle

July/August 2024

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Friends & Family Recommendation When shopping at a brick & mortar store for your pickleball needs, do you feel the store's presentation and product selection is: 0% 5% 10% 15% 20% 25% 30% 35% 40% Excellent Good Adequate Poor Do you think pickleball should be an Olympic sport? YES 25% 75% NO When shopping for pickleball footwear, apparel or equipment, what type of recommendation or suggestion would make you most likely to purchase a particular brand? TREND INSIGHT Product Review in Article Online Discount Store Sales Associate Recommendation Brand Advertising In-Store Merchandising & Signage Social Media Influencer 1 2 3 4 5 6 7 When shopping at a brick & mortar store for your pickleball needs, do you feel the store's presentation and product selection is: 0% 5% 10% 15% 20% 25% 30% 35% 40% Excellent Good Adequate Poor Do you think pickleball should be an Olympic sport? YES 25% 75% NO When shopping for pickleball footwear, apparel or equipment, what type of recommendation or suggestion would make you most likely 0% 10% 20% 30% 40% 50% 60% 70% 80% No brick and mortar store Affiliated with favorite store Single brand specific Sporting Goods Store Mass Merchant Outdoor Specialty Store Tennis Specialty Store I have not shopped for Pickleball Running Specialty Store Resort pro Shop Teams Sports Dealer Where do you shop for your pickleball paddles and balls? N/A I do not shop for pickleball paddles $150 Plus $50-$100 Less than $50 Do you go to the store with a specific paddle in mind? 0% 10% 20% 30% 40% 50% 60% 70% 80% I have not purchased a paddle NO YES TREND INSIGHT ECOMMERCE Friends & Family Recommendation When shopping at a brick & mortar store for your pickleball needs, do you feel the store's presentation and product selection is: 0% 5% 10% 15% 20% 25% 30% 35% 40% Excellent Good Adequate Poor Do you think pickleball should be an Olympic sport? YES 25% 75% NO When shopping for pickleball footwear, apparel or equipment, what type of recommendation or suggestion would make you most likely to purchase a particular brand? TREND INSIGHT Product Review in Article Online Discount Store Sales Associate Recommendation Brand Advertising In-Store Merchandising & Signage Social Media Influencer 1 2 3 4 5 6 7 DO YOU THINK PICKLEBALL SHOULD BE AN OLYMPIC SPORT? sportstylemag.com • sportstyle July/August 2024 • 51 40s 50s Social aspect and it is open to those that can't really take the physical pounding of playing tennis. Male age 49 I like that anyone can play, regardless of age or gender. Female Age 42 It's a social sport. Female Age 46 I like being active outside with my husband. Female Age 48 It's very challenging less stressful than playing tennis and much more fun . You get a complete body work out and loads of fun at the same time. Female Age 45 Pickleball has been a lot of fun. ere isn't a lot of pressure for me to be very competitive but it does give me a great work out while still having fun with others. Female Age 45 at everyone can play it. Even if the person never played before. Female Age 43 Can play indoors or outdoors with friends. Female Age 43 Being outside with friends. Great exercise. Playing pickleball with all different ages. Fun sport to play. Female Age 48 Super fun. With any tennis or ping pong back ground you can be competitive almost immediately. Male Age 42 What I like most about the sport of Pickleball is the accessibility and inclusivity it offers to players of all ages and skill levels. A combination of fun gameplay, social interaction, and health benefits make Pickleball appealing sport for individuals looking to stay active and engaged. Male Age 48 I like that anyone can play it without necessarily being an athlete. Female Age 42 It's casual but also high performance sport. You can adjust your level of comfort. I think it is a fun and engaging sport, and it has a social aspect that I love. Female Age 44 I picked it up easily, not as rigorous as tennis but still feels athletic, you can have a conversation. Addictive! Female 54 I love it. I think it can be a great workout and can be very fast paced or on a day I'm tired I can also tone it down a bit. I like how anyone can play it and get something out of it. Female Age 54 I like that I don't double fault due to a poor overhead serve. Male Age 50 e ability to compete, meet new people and get lots of exercise. Female Age 59 I like that it attracts a wide variety of players and levels. Its social and fun. It can be as competitive as you want it to be. Female Age 59 It's easy to learn, great exercise and fun. Female Age 50 I love the social aspect of it. I am an extremely social and active person. Pickleball has brought that out more. Female Age 55 60s Love the pace and easier than tennis! Female Age 68 Easy to pick up on how to play. Except scoring. at is stupid and hard. Female Age 67 It's fun and easier on the body than tennis as we get older! Female Age 61 Easy to play, difficult to master. ere is always something new I am learning about me and the game. Male Age 63 Quick paced, dinks rule, patience is king. Pickleball is so fun, competitive and social. Female Age 62

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